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The ACA is the official representative body of South Africa's advertising and communications profession.
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Effie Awards South Africa 2024 call for entries
Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries. 19 Feb 2024 Read more

Applications to judge Effie Awards 2024 announced
The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) invites representatives of the marketing and communications industry to apply for consideration to be selected to participate on the 2024 Effie Awards South Africa judging panel. 16 Feb 2024 Read more

The ACA welcomes Gillian Rightford, ensuring smooth transition following former CEO's departure
The Association for Communication and Advertising (ACA) announces that Mathe Okaba, who served as chief executive officer for over five years, stepped down from her role in December 2023. The board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as interim executive director on a fixed-term contract. 29 Jan 2024 Read more

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award
Effie South Africa proudly announces that South Africa’s most effective marketing campaign of 2022, ‘Bride Armour’, created by Ogilvy South Africa for Carling Black Label, has been recognised as a Global Grand Contender in the prestigious 2023 Global Best of the Best Effie Awards. 7 Dec 2023 Read more

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
Effie Awards South Africa proudly announces its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This collaboration represents a significant milestone in the South African marketing and advertising sector, providing invaluable insights for entrants, marketers, and advertising agencies. 16 Oct 2023 Read more

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue
The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will spotlight technology's pivotal role in propelling marketing objectives and driving tangible business outcomes. 22 Sep 2023 Read more

The ACA announces the incoming Board of Directors for 2023/24
The Association for Communication and Advertising is pleased to announce the incoming Board of Directors for the 2023/2024 fiscal year, as elected at the association's 76th Annual General Meeting held on Tuesday, 11 July 2023. Thabang Skwambane was elected to the position of chair and Sharleen James to that of vice chair. The newly elected executive committee includes John Dixon, Wayne Naidoo and ACA CEO, Mathe Okaba. 20 Jul 2023 Read more

Applications open for third intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the third intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. 19 Jul 2023 Read more

Recognising remarkable results: Introducing the 2023 Effie Awards Jury
The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry's ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The winners of the 2023 programme will be announced at a gala awards ceremony to be held in Johannesburg on 15 September 2023. 11 Jul 2023 Read more

Effie South Africa sparks dialogue on maximising marketing value through effective procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. 7 Jul 2023 Read more

Secure your spot at the Effie Awards 2023 Gala and witness the industry's finest achievements
Tickets for the 2023 Effie Awards, taking place on 15 September 2023 are now available for purchase. The Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. 19 Jun 2023 Read more

Deadline to enter the Effie Awards extended
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year's programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final deadline on Thursday, 21 June. 8 Jun 2023 Read more

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts
Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss 'Creative & Effective Marketing' ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in terms of ensuring marketing delivers on both metrics of creativity and effectiveness. 18 May 2023 Read more

Effie dialogue series returns with an expanded programme featuring 4 thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. 9 May 2023 Read more

Effie South Africa announces call for 2023 Awards jury members
The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly, effective. 25 Apr 2023 Read more

Effie South Africa Committee tasked with highlighting effectiveness in marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication; Anwar Jappie elected Effie South Africa chair; Committee to oversee annual awards programme, Effie dialogue series, and Nedbank IMC partnership 6 Apr 2023 Read more

Effie South Africa launches 2023 season, calls for entries
  • Effie South Africa has issued a call for entries for the 2023 Effie Awards South Africa Programme
  • Entries will be accepted via the Effie entry portal from 6 April through to midnight on 14 June 2023
  • The Effie Gala Awards Ceremony will be held on 15 September in Johannesburg 24 Mar 2023 Read more

  • The ACA and CPA submit joint feedback on Copyright and Performers' Amendment Bills
    The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) have made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa's advertising and television commercial production industries. The representation was made in relation to the proposed Copyright Amendment Bill and the Performers' Protection Amendment Bill. 24 Feb 2023 Read more

    Effie Awards 2022 finalists announced
    Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the Effie finalist's party held at Hill on Empire's rooftop venue. The event was hosted by Effie South Africa and The Association for Communication and Advertising (ACA), organiser of the Effie programme in South Africa. 27 Sep 2022 Read more

    Effie Awards South Africa 2022 judges announced
    The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on 27 October 2022. 19 Aug 2022 Read more


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    Contact Association for Communication and Advertising

    Tel: 010 880 3399
    Email: az.oc.asaca@oec
    www.acasa.co.za