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BrandMapp Press Office
BrandMapp is a unique South African dataset that uses a mega-sample of more than 30 000 respondents to profile the 12 million adults who live in mid to top-income households earning in excess of R10 000 per month. Now in its eighth year, the BrandMapp survey is a bespoke, independent survey that powers the WhyFive consumer insights consultancy.
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Surprise: SA has half a million new taxpayers and 60,000 new millionaires!
As the country strives to recover from severe pandemic restrictions and the shocking, politically-motivated riots, we're faced with a litany of media headlines decrying the sorry state of SA's wealthy class, the decline of our middle class and an ever shrinking tax-base. But are they true? According to Brandon de Kock, director of storytelling for BrandMapp, South Africa's largest independent annual study of the taxpayer base, the data says "No!" 31 May 2022 Read more

Over 1.2 million middle-class South Africans want to study abroad, according to BrandMapp
With an ever-growing youth population, the demand for tertiary education in South Africa is exceptionally high, and always escalating. Our public institutions have been over-subscribed for many years, and while private tertiary institutions are mushrooming, the costs of tertiary education remain a formidable barrier to entry unless you are part of the mid to top income level South Africans. 1 Apr 2022 Read more

BrandMapp survey shows that 75% of the SA middle class is in pretty good health!
Two years into a global pandemic that targets people with vulnerable health and 'co-morbidities', there has arguably never been a greater emphasis on the value of a healthy lifestyle. However, lockdowns, social distancing and other protocols have seriously curbed people's abilities to routinely go to gym, and to participate in the sports and leisure activities that keep them physically active on a regular basis. 4 Feb 2022 Read more

Study shows that gin is more popular than beer!
To say that alcohol is an integral part of South African life might be a bit of an understatement. With no less than four prohibitions since March last year, and numerous periods of restricted trading, our booze ban woes dominated conversations and regularly made national, and even sometimes, global headlines. 9 Dec 2021 Read more

BrandMapp's latest data reveals 'SA Youth are least resilient'
It seems at every turn, we're hearing about 'resilience' and how important it is for countries and companies, communities and individuals. Everything and everybody seems to be striving 'to be more resilient'. But what does that mean? It turns out that there are significant myths surrounding resilience. Contrary to popular opinion, resilience is not just about 'bouncing back' from hard knocks. Authentic Resilience expert Gabi Lowe, co-founder of the Resilience Factory, says, "There's nothing bouncy about resilience. It's not simply about presenting yourself as tough and strong; or being able to go it alone. Resilience is also not an innate capacity; our work has proved that it can be developed." 26 Nov 2021 Read more

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