Latest newsYoung South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now make up the majority of the country’s tax paying base. This ‘youth consumer class’, a blend of older Gen Zs and younger millennials, were born into democracy and are now old enough to carry its weight. Their context is defined not just by Wi-Fi and WhatsApp, but by inequality, hustle culture, load shedding, resilience, and hope. 12 Jun 2025 Read more In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality there are significant grey areas when it comes to the media consumption patterns of South African mid- to top-income earners. 9 Jun 2025 Read more When it comes to the interests and activities that elevate our daily lives, South Africans living in households earning R10k or more put music first, even slightly ahead of their travel aspirations. We’re not alone in prioritising our music consumption. According to the 2025 Global Music Report, worldwide recorded music revenues grew for the tenth consecutive year in 2024. Despite a severe cost-of-living crisis that has triggered household cost-cutting across most countries, music revenue still rose by 4.8%, reaching US$29.6bn. 13 May 2025 Read more When Finance Minister Enoch Godongwana delivered the 2025 National Budget Speech on 12 March, the nation wondered if the GNU was really taking the country’s cost of living crisis by the horns and wrestling it to the ground. Concerns about the impacts of the value-added tax (VAT) increases over the next two years, rising costs of debt servicing and the lack of decisive strategies to tackle rising consumer costs have risen out of the dust. 27 Mar 2025 Read more As we head into the holiday season, after a tough year filled with water shortages, elections and global crises, the big question for retailers and brands must surely be whether there is light at the end of the tunnel. A major factor in answering that question is knowing exactly what’s going on in the hearts, minds and bank balances of consumers. And right now, in the media, there is a cacophony of alarm bells ringing out over rising debt, cost of living crises and the financial constraints that the South African middle class is facing. 5 Dec 2024 Read more If you have the energy, an hour and a half, and a couple of hundred rands to spare, you might find yourself joining thousands of South Africans on the padel court. It’s the country’s ‘fastest growing sport’, a hybrid tennis-squash/bat and ball game that’s easy to play, sociable and a decent cardio-vascular workout. 18 Oct 2024 Read more In kitchens across South Africa, air fryers are taking on cooking tasks, from quickly crisping up those weekday chicken nuggets to baking South African classics such as melktert on a slow Sunday. If you haven’t jumped on the trend yourself, you no doubt have friends and family who have, and by now many of us have eaten something cooked in an air fryer. 13 Aug 2024 Read more The massive problem of South Africa’s unemployed youth will rightly be at the centre of the discourse during the country’s Youth Month. It’s not only that we have one of the highest youth unemployment rates in the world, reported by StatsSA in Q1 of 2024 as 45.5% among people aged between, 15 and 34 years, but also the fact that this intolerable rate is perpetually trending upwards. At the sidelines though, there are also other conversations happening regarding the state of the nation’s youth. How are the lucky ones who have managed to enter the workforce actually faring? How are they living their lives? And how are they feeling about South Africa and their future here? 14 Jun 2024 Read more Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. 21 May 2024 Read more In the aftermath of Covid-19, a health scare, global in scale and far-reaching in its local impacts, South Africa’s middle to top-end of the market are today feeling pretty good about their health. This is according to the recently released BrandMapp 2023, a massive survey of South Africans living in households with a monthly income of R10,000+, who represent 100% of the personal tax base in the country. If they are not alive and well, we are all in trouble, and the good news is that 59% of respondents reported that they were in good health, while a further 35% defined their health as 'reasonable' and only 2% say they are experiencing poor health. 13 Mar 2024 Read more Work from home was a necessity in the lockdown stages of the pandemic era, and it showed that knowledge workers could maintain productivity levels surrounded by their families, pets and creature comforts. Since then, corporations have made a concerted effort to get people back in the office, touting the benefits of in-person interactions, watercooler chats, and consistent immersion in company culture. As a counterpoint, many employees have advocated for hybrid solutions, and workplace flexibility has become a leading factor in attracting and retaining talent. 30 Jan 2024 Read more Thirty years since the country’s first democratic election, South Africa’s 2024 national and provincial elections will play out in times deeply troubled by an unrelenting energy crisis, sustained high inflation, high crime and high unemployment, rampant corruption, and water scarcity. There are significant doubts that the country’s political parties and its voters are going to meet the moment in arguably the most significant elections since 1994. 19 Dec 2023 Read more Why knowing 'why' is sometimes more important than 'what' 30 Oct 2023 Read moreEach year, since 2013, BrandMapp has tapped into South Africa's mid-to-top income earners to gauge who they are, how they feel, what they do and what kind of consumer choices they are making. With its annual survey reaching over 30 000 people, BrandMapp is the most independent, consistent and enduring review of the country's taxpaying population. 3 Aug 2023 Read more BrandMapp insights into lucrative SA Pet Market 30 Jun 2023 Read more Whether you believe that the behaviours of women and men are biologically determined or socially constructed - or a nuanced blend of these two often competing perspectives, South African men and women of the middle class tend to toe the line when it comes to gender typecasts. 29 May 2023 Read more BrandMapp publishes SA Blackout Report. 14 Mar 2023 Read more While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. Covering hundreds of thousands of square metres and costing billions of Rands, an extraordinary number of new shopping centres have popped up all over the country in 2022, more are planned for the upcoming year. And there is increasing evidence, from independent surveys and owners, that for many of the larger malls in the country, footfall is back to where it was before the Covid lockdown. 12 Dec 2022 Read more While it's been a year free from pandemic disruption, 2022 hasn't really delivered any relief from worries and stresses, but is there any light at the end of the tunnel? The global economic downturn, war in Europe and climate disasters have weighed down on the idea that there could be a post-Covid upswing. High inflation, food and fuel costs have maintained a month-by-month pressure to just get by, never mind recover losses from the lockdown years. 24 Nov 2022 Read more There is, of course, nothing new about making some extra money on the side. Whether you're saving for a dream holiday or just trying to keep the wolf from the door during a tough time, taking on a second job, finding a hobby that pays or starting a small business from home are tried and tested ways to boost your income. 28 Oct 2022 Read more
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