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Everlytic Press Office
Everlytic is the leading Cloud Marketing Software solution in South Africa. Every day hundreds of top South African and international companies use our software to send millions of messages to their customers and subscribers. With our bulk and transactional email and SMS engines you can manage all of your digital communications from one central hub. Whether it be newsletters and notifications, to statements and system generated messages, Everlytic is the leader in ensuring top delivery rates.
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Boost open rates with inspiration from top 10+ valentine email subject lines
Catchy valentine subject lines – and even a simple “Happy Valentine’s Day” – go a long way in enticing recipients to open marketing emails. 13 Feb 2024 Read more

Everlytic unlocks the secrets of best-performing education emails
Brand communication in the education sector is highly competitive, but Everlytic’s new marketing report shares strategies to ensure emails stand out. 6 Dec 2023 Read more

Smail takes no small steps as Everlytic’s new head of channel sales
There’s a new force to reckon with at Everlytic as tech stalwart, Zuraida Smail, has stepped into the head of channel sales role. 27 Nov 2023 Read more

New insights for South African Black Friday e‑commerce email campaigns
Digital communication platform Everlytic analysed the data on millions of e-commerce emails sent from its platform between 2021 and 2022 to identify valuable insights that South African marketers can use to optimise their email campaigns for Black Friday. 20 Oct 2023 Read more

Everlytic's women leaders leave ladder down for other women to climb
At a time when women hold only 23% of tech jobs in South Africa, Everlytic's leadership is mostly made up of women, and as they rise, they're uplifting others. 18 Aug 2023 Read more

10 ways to boost sales from your travel emails
A new marketing report reveals innovative trends have emerged in travel email marketing following the Covid-19 pandemic. 17 Aug 2023 Read more

Everlytic Roadshow affirms email is a serious medium with huge growth potential
The rise of the slogan, 'email is dead' may have caused some doubt, but South Africa's largest digital messaging platform, Everlytic, has assured industry professionals across the country that email remains a powerful and growing marketing medium. 27 Jun 2023 Read more

Using your voice to bridge the tech gender gap
Standing up, using her voice and overcoming challenges has made Everlytic's executive head of sales and marketing what she is today 20 Jun 2023 Read more

Get easy access to critical applications with Everlytic and Zapier integration
Seamless and simple: Zapier's integration with Everlytic redefines access to essential applications for customers. 10 May 2023 Read more

Discovery Vitality 'nails' it in Everlytic's 'You Mailed It' Email Marketing Awards
They came, they shared their best email campaign and they conquered. Discovery Vitality has taken the crown in Everlytic's inaugural 'You Mailed It' Email Marketing Awards; a first-of-its-kind initiative geared to give South African marketers the opportunity to showcase their email marketing genius and stand a chance to win great prizes. 7 Mar 2023 Read more

Everlytic's You Mailed It Email Awards set a new stage for email marketing excellence
Everlytic recently opened submissions to the first-ever You Mailed It Email Awards - an opportunity for South African marketers to showcase their email marketing genius and stand a chance to win some great prizes. 12 Dec 2022 Read more

Boost productivity and returns with marketing automation
Everlytic has taken a step-by-step approach to growing your business's digital communication abilities by developing what's called the Everlytic Growth Journey. In it, they break the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator. 2 Nov 2022 Read more

Simplify message personalisation, grow your marketing skills and get more business
Email marketing has been shown to get up to a R44 return for every R1 invested. But mastering email marketing, or any bulk communication, isn't something you just do. It takes time and continuous learning. That's why we're creating the Everlytic Growth Journey: a roadmap that gets you to mastery level one step at a time, starting with the fundamentals of bulk communication and progressing to personalisation and automation. 19 Aug 2022 Read more

Email personalisation event replay: 8 mistakes you may be making... and how to avoid them
Everlytic recently hosted an event in the UK with keynote speaker Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner. At this event, Kath revealed the eight ways that many marketers go wrong when they personalise their emails. And now, the recording is available as a free replay. 20 Jul 2022 Read more

The language of sales: behavioural communication in retail
In our new era of work-from-home, the retail sector has had to adapt to and adopt a flexible approach with more innovative strategies to adjust to new customer habits and behaviours. This has meant a focus on consumer experience, with customer journeys increasingly occurring on online digital platforms. 13 Jul 2022 Read more

Optimise your email delivery systems to improve your marketing return
Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have never been more important than they are now. You've put the time in to test email subject lines and links, you've engaged a writer for creative copy, and you have a well-designed template. But you're not seeing the returns you hoped for. 2 Jun 2022 Read more

Everlytic gains more accolades for its leadership in multichannel messaging
Everlytic, which offers smart digital messaging software for meaningful business relationships, has been selected as a runner-up for the Technology Company of the Year Awards for 2021 at Africa Tech Week. This helps further demonstrate why the company is the most chosen enterprise email provider in the South African market. 23 Mar 2022 Read more

New research - Top language tips for better emails: The best in financial services marketing
Email marketing continues to be a popular communication channel in South Africa - particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while incorporating personalised content. 15 Feb 2022 Read more

5 tips for selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this is why most businesses turn to email service providers (ESPs) to deliver messages on their behalf, rather than trying to do this on their own. 20 Jan 2022 Read more

Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the technical pitfalls that may lead to blacklisting and a complete stop of delivery. And the stakes are always high: a 10% lower delivery rate means a similar reduction in sales, people attending an event, and chances of KPIs being hit. Fortunately, by managing just a few aspects more strategically, companies and marketing teams can quickly see a meaningful and hugely positive difference in their email campaign results. 24 Nov 2021 Read more


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Contact Everlytic

Tel: +27 11 447 6147
E-mail: moc.citylreve@selas