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20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
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Helm goes global with Dr. OetkerHelm (previously Praekelt Consulting), Africa's customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza. 11 May 2022 Read more

A chatbot won't solve all your problemsSouth African brands love a chatbot, don't they? It's not hard to see why. On the face of it, it's a machine that can talk to millions of customers on your behalf without the need for human intervention. It's a convenient, cheap, and cheerful way to solve everything. Right? 19 Jul 2021 Read more

Praekelt joins Frontify in the new age of brandingSouth African tech and service design company becomes official partner for the Middle East and Africa. 3 Mar 2021 Read more

Free legal help for South AfricansLUMA and Praekelt.com have co-created a chatbot that makes legal help available and accessible to all South Africans. 19 Oct 2020 Read more

The Covid-19 chatbot that saved livesIn the days following South Africa's first case of Covid-19, WhatsApp chats were littered with doomsayers, mask makers and wildly-priced hand sanitisers. And worst of all, there was a lot of fake news being spread by the well-intentioned yet ill-informed. 3 Aug 2020 Read more


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