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Insight Survey Press Office
Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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Is the functional coffee trend 'mushrooming' in the South African coffee market?As Covid-19 continues to heighten awareness around health and wellbeing, global and local coffee consumers are expecting their coffee to provide them with functional health benefits, beyond the caffeinated boost they are accustomed to. This is resulting in the introduction of innovative, functionally-focused coffee products by local players, such as mushroom coffee, to capitalise on the growing perception of coffee as an inherently good-for-you drink. 16 May 2022 Read more

Are functional and funky flavours shaking up SA's fizzy drinks industry?Both globally and locally, consumers are continuing to seek out healthier fizzy/carbonated soft drinks (CSD) products. However, this focus on health does not mean that consumers are willing to compromise on taste or flavour. As a result, more market players are offering healthier CSD product options, whilst also providing a range of enhanced and novel flavours, in order to meet the capricious demands of consumers. 11 May 2022 Read more

Is SA's supplements market being enhanced from the inside out?Global and South African consumers' view of wellness has evolved over the past few years, especially considering the Covid-19 pandemic. In particular, consumers are increasingly viewing their health and wellbeing through a broader and more holistic lens, with their view of health encompassing both physical and mental health, as well as a healthy appearance. This has resulted in more consumers opting for Supplement products that can improve their overall wellbeing, as well as a host of new products being launched, that offer both internal and external benefits to make consumers look and feel better. 9 May 2022 Read more

Is the legitimisation of cannabis greening the way for SA's cannabis/CBD industry?While cannabis use remains taboo among some South Africans, an increasing number of consumers are becoming more accepting regarding its use. More specifically, legalisation, government support, and the potential economic advantages offered by the South African cannabis market, have led to the increased legitimisation of cannabis and cannabis-based products. Furthermore, South Africans are becoming increasingly educated around the use of cannabis and are more easily able to safely grow their own cannabis, rather than acquiring it from questionable sources. 14 Feb 2022 Read more

Is InsurTech personalising SA's long-term insurance industry?The global long-term (life) insurance market was hit hard in 2020, declining by 4.4% in terms of value, with advanced global markets bearing the brunt of this decline. However, positively, the market was expected to rebound strongly in both 2021 and 2022, with predicted growth rates of 3.8% and 4.0%, respectively. This recovery is expected to be fuelled by the InsurTech sector, the growth of which has been accelerated by the Covic-19 pandemic, and the resulting need for innovation to cater to rapidly shifting consumer expectations. 7 Feb 2022 Read more


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