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Mscsports is a full-service sponsorship agency agency based in Johannesburg, creating IMPACT through creative, innovative & measurable solutions, based in knowledge.
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Watch out for the bouncer. When It comes, it is going to be prolificWhat would a business article be without a relatable sporting analogy? Particularly when we, as a sporting nation, so desperately crave a return to live sport and a sense of 'normality'. 19 Jul 2021 Read more

Athletes to influencers: the new competive playing fieldProfessional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more

The future of women's sport sponsorship"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts. 26 Feb 2021 Read more

MSCSPORTS secures four Discovery Sports Industry award nominationsIntegrated sports agency MSCSPORTS tops the scoreboard as they Make Sport Count with four nominations for the most prestigious sports awards on the continent: The Discovery Sports Industry Awards 2015. 25 Nov 2014 Read more

Annual SASFIN bank sports quiz raises more than R250,000 for charityThe star-studded list of participants included Absa Premiership coach Gavin Hunt, Bafana Bafana legends Neil Tovey and Mark Williams, Greame Smith, Paul Harris and former Springbok Gcobani Bobo. 19 Jun 2013 Read more

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