Tanya Schreuder, CEO of Juno Media
SCOPEN, an international research consultancy with 25 years of experience across 12 countries, is considered a benchmark for agencies, making it a highly acclaimed ranking model. The ‘Attractive Agencies’ category lists the agencies that marketers would shortlist in a pitch.
In Media, Juno was identified as the most attractive agency to shortlist for a pitch. “They are perceived as a different kind of agency with strengths in Research, Strategic Planning, Digital and Creative Media Thinking,” according to SCOPEN.
When asked to comment on the current ranking Tanya Schreuder, CEO of Juno Media said, “We are very excited by these results as it affirms that we are living our purpose of awing with what is possible through integrating creativity and media. This purpose drives us to go beyond conventional media thinking driven only by data, and instead to use data to establish insights that can push creativity to maximise effectiveness. To achieve this, we work very hard to break down the silos between media agencies and creative agencies, enabling creative ideas to truly get the attention they deserve. It’s this level of integration with creative agencies that we feel sets us apart.”
Juno’s recent impressive Loeries and PRISM award wins, show the power of the media and creative partnership. In collaboration with TRUE LOVE magazine, Juno negotiated the takeover of the cover and a special edition where creative could shine a light on the devastating stats around teen pregnancies for Amnesty International. This achieved considerable PR attention, resulting in an earned media value of R4.5 million for the R40 0000 media investment.
Schreuder concludes, “Only through this level of collaboration with agencies can creativity be given the stage to shine. Here at Juno, we pride ourselves on an integration process that puts our brand’s creativity front and centre, helping our clients to win the hotly contested attention war.”
