MyBroadband is by far the largest IT publication in South Africa with a readership of over three million unique browsers.
What sets it apart from other publications is its excellent reach among South African IT and telecoms executives.
It is well known that the first thing most IT executives do when they arrive at work is read MyBroadband to see what is really happening in the market.
MyBroadband’s influence and reach is clearly illustrated by the April 2020 statistics from Narratiive - the official traffic measurement partner of the IAB South Africa.
Over the last month MyBroadband’s readership included:
- 51,826 CEOs and company directors
- 372,164 registered business owners
- 335,225 executives and senior managers
- 1,063,169 managers
hese statistics show that the majority of MyBroadband’s readers are IT and business decision-makers in their companies – and also advise their family and friends on which ICT products to buy.
MyBroadband readership demographics
The image below provides a breakdown of MyBroadband’s readership demographics for April 2020.