Latest news Leading outdoor media owner Tractor Outdoor has joined the Grow Hope initiative, a shared-value movement that aims to support in rebuilding the economy following the devastation caused by the Covid-19 pandemic. 4 May 2022 Read more At the end of 2021, Innovocean - a joint venture between Tractor Outdoor and Reveel - was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing all of the out-of-home (OOH) and digital out-of-home (DOOH) signage applications. 31 Mar 2022 Read more Tractor Outdoor, one of South Africa's leading independent out of home (OOH) media owners, has joined forces with intelligence platform AdMobilize to offer advertisers powerful analytics that will allow them to make more informed media placement decisions. 25 Mar 2022 Read more Location-based advertising is a buzzword that has been doing the rounds for some time, but is still a fairly new concept in the realm of out of home (OOH) media in South Africa. 14 Mar 2022 Read more The beginning of every year is typically a time where we reflect on the learnings from the previous months and decide what we want to take forward into the year ahead. As someone who is firmly entrenched in digital out of home (DOOH) media, there are several key learnings that have become increasingly clear to me over the past year, which I believe will set the scene and pave the way for the 12 months that follow. 21 Feb 2022 Read more
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