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Advertising marketing | Bizcommunity

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Siya and Rassie star in Adidas’ Plus One Effect campaign

Advertising

Siya and Rassie star in Adidas’ Plus One Effect campaign

14 hours

Digital

Adelaide Tshabalala | Digital marketing in 2025: We’re all just guessing with confidence

Adelaide Tshabalala 2 days

Damon Stapleton and Ali Rez join One Club Board

The One Club for Creativity

Damon Stapleton and Ali Rez join One Club Board

26 Jun 2025

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Youth Month

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Danette Breitenbach 26 Jun 2025

Lovisa called out for advertising jewellery you can’t buy

Advertising

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

Vikas Mehta, regional CEO of Ogilvy Africa Network (center), and Raphael Beecham, creative director at Ogilvy Tanzania (left), receive the Africa Company of the Year Award for Advertising Agency of the Year from (right) Salim Baabde, managing director of Camel Oil and chairman of the Tanzanite CEO Roundtable, Dar es Salaam Chapter

Advertising

Ogilvy Africa Network named Advertising Agency of the Year

25 Jun 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

An AI that mentions chicken randomly whenever interacted with has been revealed to be an all-new South African artificial intelligence (AI) platform created by KFC, the Kentucky AI Integrated Assistant (Image supplied)

Advertising

The Kentucky AI Integrated Assistant: Going to extraordinary lengths for the taste of KFC

19 Jun 2025

Marketing & Media

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Until Until Management Team: [From Left to right] co-founder and creative director: Charles Lusengo, chief executive officer (CEO): Thithi Nteta and co-founder and event strategist: Thulani Dandala

Youth Month

#YouthMonth: Until Until's Thithi Nteta on leveraging youth culture

Karabo Ledwaba 18 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

Joe Public opens SA's account at #Cannes2025

Cannes Lions

Joe Public opens SA's account at #Cannes2025

14 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Representation in action: ACA and Open Chair back 15 lionesses attending Cannes Lions Festival

Cannes Lions

Representation in action: ACA and Open Chair back 15 lionesses attending Cannes Lions Festival

Issued by Association for Communication and Advertising 11 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Advertising

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Tshiamo Maremela is the new CEO. Source: Supplied.

PR & Communications

Tshiamo Maremela steps up as Orchard on 25’s new CEO

10 Jun 2025

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

#OrchidsandOnions

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

Brendan Seery 9 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

Advertising

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

Liezel Jonkheid is the director and founder of the Consumer Psychology Lab. Source: Supplied.

CRM, CX, UX

Transform your business culture through customer experience

Liezel Jonkheid 6 Jun 2025

#Orchids&Onions: Renault's Duster ad is a breath of fresh air

#OrchidsandOnions

#Orchids&Onions: Renault's Duster ad is a breath of fresh air

Brendan Seery 3 Jun 2025

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

#OrchidsandOnions

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

Brendan Seery 27 May 2025

Sales

Bogosi Motshegwa | How to keep your customers - A customer retention hack

Bogosi Motshegwa 26 May 2025

Source: © 123rf Cingulate Marketing and Advertising, a healthcare marketing company, has been acquired by McCann Joburg to solidify the agency’s position in the healthcare space.

Marketing

McCann Joburg acquires a healthcare marketing company

21 May 2025

Source: © 123rf Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent

Marketing

Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

16 May 2025

Donald Chauke from Demographicia asks if Nedbank’s pink tax campaign that takes on gender pricing is enough (Image credit: Nedbank)

Marketing

Nedbank’s pink tax campaign takes on gender pricing but is it enough?

15 May 2025

Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

Advertising

WPP to move advertising agency Grey into Ogilvy Group

14 May 2025

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

#OrchidsandOnions

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

Brendan Seery 12 May 2025

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Marketing

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Karabo Ledwaba 12 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

#OrchidsandOnions

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

Brendan Seery 5 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

Marketing & Media

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 25 Apr 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

#OrchidsandOnions: Burger King hides the message, BMW spells it out

#OrchidsandOnions

#OrchidsandOnions: Burger King hides the message, BMW spells it out

Brendan Seery 22 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

Advertising

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025