Consumer insights | Bizcommunity

Consumer insights | Bizcommunity

News

Survey results show SA consumers prioritise self-care and personal confidence over fashion trends

Research

Survey results show SA consumers prioritise self-care and personal confidence over fashion trends

Issued by KLA 1 day

KLA survey finds SA's paradoxical approach to health and wellness

Public Health

KLA survey finds SA's paradoxical approach to health and wellness

1 day

Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify growth opportunities in challenging markets (Image source: © 123rf )

Food & bev. services

Understanding alcohol consumption patterns to identify growth opportunities

30 Dec 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

The 20th release of the Marketing All Product Survey (Maps) will be available in mid-November 2025 (Image source: © 123rf )

Research

20th Maps Quarterly Survey release

29 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Penquin appoints Thando Mxosa as strategy director to drive bold strategic growth

PR & Communications

Penquin appoints Thando Mxosa as strategy director to drive bold strategic growth

Issued by Penquin 16 Oct 2025

Family functionality tops South African car buyers' priorities in SA

Dealers

Family functionality tops South African car buyers' priorities in SA

Issued by KLA 9 Oct 2025

AI-powered agency offers marketers a measurable return on insight

Marketing

AI-powered agency offers marketers a measurable return on insight

Issued by aHead Marketing Services 7 Oct 2025

Human8 named finalist in three global research awards

Research

Human8 named finalist in three global research awards

Issued by Human8 26 Sep 2025

South Africans prioritise wellness as generational differences shape health approaches

Wellness

South Africans prioritise wellness as generational differences shape health approaches

Issued by KLA 22 Sep 2025

Loyalty programmes are transforming into lifestyle ecosystems

CRM

Loyalty programmes are transforming into lifestyle ecosystems

19 Sep 2025

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

Research

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

Issued by KLA 16 Sep 2025

Source: © 123rf MRF has released the 19th edition Marketing All Product Survey with two significant updates

Research

2 updates in released Maps survey

12 Sep 2025

South Africans embrace smarter financial habits in 2025

Financial Services

South Africans embrace smarter financial habits in 2025

Issued by KLA 11 Sep 2025

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Marketing

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Issued by BA:KO by EchoHouse 26 Aug 2025

South Africans kick off festive shopping earlier each year

Sales

South Africans kick off festive shopping earlier each year

21 Aug 2025

South African women are driving retail trends – and brands should be paying attention

Women's Month

South African women are driving retail trends – and brands should be paying attention

Issued by KLA 13 Aug 2025

Retail

Status, service, and brand values: Key shopping trends in Africa

Issued by Google 12 Aug 2025

Kaya 959 launches groundbreaking Kaya Business Club

Radio & Audio

Kaya 959 launches groundbreaking Kaya Business Club

Issued by Kaya 959 8 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Retail Marketing

Entries now open for the 2026 Product of the Year South Africa Awards

Issued by Product of the Year South Africa 4 Aug 2025

South Africa’s Most Recommended Brands for 2025 revealed

Research

South Africa’s Most Recommended Brands for 2025 revealed

Issued by KLA 1 Aug 2025

Wine tourism: A golden opportunity for South African wine businesses

Viticulture & Oenology

Wine tourism: A golden opportunity for South African wine businesses

Daneel Rossouw 31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Marketing

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

South Africans embrace tech with optimism and purpose

Research

South Africans embrace tech with optimism and purpose

Issued by KLA 23 Jul 2025

How South African travel patterns are changing in 2025

Research

How South African travel patterns are changing in 2025

Issued by KLA 8 Jul 2025

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 12 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 10 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Location Bank drives over R13m+ in revenue for a national automotive service provider

Digital

Location Bank drives over R13m+ in revenue for a national automotive service provider

Issued by Location Bank 21 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

Gen Alpha are shaping the next frontier of packaging design

Packaging

Gen Alpha are shaping the next frontier of packaging design

Vanessa Bosman 8 Apr 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

Kellanova highlights product innovation for well-being at Breakfast and Nutrition Forum

FMCG

Kellanova highlights product innovation for well-being at Breakfast and Nutrition Forum

Issued by Alfa Destiny Communications Pty Ltd 24 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Research

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Issued by KLA 5 Mar 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Meal replacements and South Africa’s approach to weight management

Wellness

Meal replacements and South Africa’s approach to weight management

Issued by KLA 11 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025