Conversion | Bizcommunity

Conversion | Bizcommunity

News

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 19 hours

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Angle Orange takes top honours at the 2025 Shop! SA Awards

Retail Marketing

Angle Orange takes top honours at the 2025 Shop! SA Awards

Issued by Angle Orange 20 Nov 2025

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Retail Marketing

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Anwar Jappie, Issued by Google 19 Nov 2025

Bo-Kaap, known for its colourful houses and cobble-stone streets, is a popular area for tourists. But residents say the rise in short-term rentals is a threat to their heritage. Photo: Riyadh Karodia

Inclusion, Empowerment & Social Justice

Bo-Kaap residents call for Airbnb to be regulated

Riyadh Karodia 19 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

Sappi reports Q4 and full-year 2025 financial results

Accounting & Auditing

Sappi reports Q4 and full-year 2025 financial results

Issued by Sappi 10 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025

Connected media: The next frontier in South African media planning

Media

Connected media: The next frontier in South African media planning

Issued by Advertising Media Forum 4 Nov 2025

Xtra Impact Radio Packages is a radio retail package created with Rainmaker Media, the retail media network powered by the Shoprite Group — Africa’s largest retailer and their Xtra Savings rewards programme database

Radio & Audio

Radio: Merging the in-store and on-air world

3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

All the 2025 Prism Award winners

PR & Communications

All the 2025 Prism Award winners

20 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

The real cost of winning business in advertising

Advertising

The real cost of winning business in advertising

Thembi Sizani, Issued by Ebony+Ivory 16 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Source: Reuters.

Banking

Capitec drives smarter, fee-free international travel boom

14 Oct 2025

EFT Corporation partners with Happy Pay to expand e-commerce offering

E-commerce

EFT Corporation partners with Happy Pay to expand e-commerce offering

14 Oct 2025

Source: Supplied. Bill Blackie, chief executive officer of Business and Commercial Banking at Standard Bank Group.

Finance

#CIIE2025: China's zero-tariff policy offers African SMEs a new trade frontier

13 Oct 2025

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Marketing

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Issued by Cape Marketing Agency 9 Oct 2025

Source: Supplied.

Infrastructure & Utilities

R550m Invest International grant powers Johannesburg’s new waste-to-energy project

9 Oct 2025

Ethel Ramos. Source: Supplied.

Artificial Intelligence

Ethel Ramos | What ChatGPT’s instant checkout means for brand storytelling

Ethel Ramos 7 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

Why customers prefer information over the hard sell

Marketing

Why customers prefer information over the hard sell

Issued by G&G Advocacy 1 Oct 2025

Pick n Pay has chosen new creative partners. Source: Pick n Pay.

Advertising

Pick n Pay chooses Halo and Second Rodeo as creative partners

30 Sep 2025

Pick n Pay debuts first hypermarket in Pietermaritzburg

Retailers

Pick n Pay debuts first hypermarket in Pietermaritzburg

25 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Higher Education

UFS to introduce new engineering degrees in agriculture and ecology

10 Sep 2025

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 10 Sep 2025

Dr. Nkateko Munisi, new chairperson of MediCo, and outgoing chair, Adv. Barend Esterhuyzen, who founded MediCo CFI in 2015. Image supplied.

Financial Services

Medico appoints Dr Nkateko Munisi as board chairperson

5 Sep 2025

Prof Grace Okuthe, Senior Researcher, Walter Sisulu University.

Agro-processing

Rooibos boosts tilapia growth, driving sustainable aquaculture

5 Sep 2025

The deadline for the phasing out of SASSA’s Gold Card has been extended for 15 months. Graphic: Lisa Nelson

Health & Social Welfare

New deadline for phase-out of Sassa Gold Cards

4 Sep 2025