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Euromonitor’s Global Consumer Trends 2025 report illustrates how different generations are impacting business dynamics, creating new opportunities and how companies are adapting to shifting customer habits.
In a reality shaped by the cost of living, green attributes and wellbeing expectations, these trends are at the core of consumers’ behaviour worldwide.
Euromonitor’s Top Global Consumer Trends in 2025 are:
Stella Vatcheva, senior head of practice innovation at Euromonitor International, said: “Consumers are increasingly conscious when it comes to spending. They seek products and services that are reliable, providing long-term and targeted solutions.
“Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth.”
Download Euromonitor’s Top Global Consumer Trends 2025 report.