Marketing Manager
| Remuneration: | R30000 - R30000 per month negotiable |
| Location: | Cape Town |
| Education level: | Degree |
| Job level: | Mid/Senior |
| Own transport required: | Yes |
| Travel requirement: | Occasional |
| Type: | Permanent |
Job description
Join our exceptional marketing team as an end-to-end campaign marketing manager
Are you a Marketing Maestro looking to amplify your career in a dynamic and innovative environment? We're seeking a motivated and enthusiastic individual to become a vital part of our team. As the end-to-end campaign marketing manager, you'll play a pivotal role in executing strategic marketing initiatives, inclusive of expansive exhibitions, conferences, and diverse publications.
Responsibilities
Strategic execution:
Collaborate closely with our marketing team to seamlessly execute robust marketing plans, ensuring the achievement of event targets and driving overall marketing success.
Content creation and campaign management:
Spearhead the creation of compelling promotional materials, develop impactful social media content and strategies, and take charge of managing and leading comprehensive campaigns.
Team leadership:
Mentor and guide junior team members, leveraging your experience and skills to support their growth while ensuring high-quality output.
Networking and collaboration:
Attend industry events, fostering valuable connections and working closely with the head of marketing and marketing manager to optimise marketing strategies.
Innovation and collaboration:
Demonstrate a collaborative and innovative mindset, acting as a crucial team player with a positive attitude while ensuring seamless communication and coordination within the marketing department.
Your role as an end-to-end campaign marketing manager will encompass a diverse range of responsibilities, including but not limited to:
Campaign strategy and execution:
Designing and deploying digital and social media campaigns, emails, SMS, and PR broadcasts while organizing data and tracking results.
- Negotiating marketing partnerships with external sations.
- Managing relationships with business partners to coordinate and implement marketing activities.
- Ensuring the website is current and up-to-date by uploading and refreshing web content.
- Tracking inquiries and ensuring leads are appropriately passed to sales teams.
- Updating marketing plans and reporting back on responses.
- Contributing to basic copywriting and improving campaign effectiveness.
- Adhering to branding and communications guidelines in all tasks.
- Collecting, analysing, and reporting marketing data, making improvement suggestions based on results.
- Assisting with data research and sourcing new lists and collection methods.
- Collaborating on securing valuable external promotions and partnerships.
- Driving onsite marketing activities and partner marketing fulfillments.
Demand generation and optimisation:
- Strategising, executing, and optimizing data-driven demand generation campaigns.
- Developing and deploying integrated marketing campaigns aligned with organizational goals.
- Conducting A/B testing across all channels and continuously optimizing campaigns.
- Building prescriptive persona-based buyer journeys for campaign strategies.
- Collaborating with internal teams for effective messaging and campaign execution.
- Integrating competitive campaigns and alliance partner campaigns into segment plans.
- Providing ongoing reporting, insights, and campaign pacing updates to stakeholders.
- Documenting processes for transparency and knowledge sharing.
Requirements
- Relevant marketing/communications qualification
- Four-plus years of multi-channel roadmap development experience
- Must be residing in Cape Town (relocation is not an option)
- Ability to manage multiple projects with strict deadlines while focusing on details.
- Proficiency in marketing automation and CRM software.
- Experience in B2B software marketing, A/B testing, and campaign analysis.
- Strong project management, organizational, and communication skills.
- Exceptional planning and organizational skills
- Above-average interpersonal, written, and verbal communication skills
- Deadline-driven approach, capable of working independently under tight timelines
- Outstanding analytical abilities with a keen attention to detail
- Blend of creative and analytical skills
- Proactive and responsible mindset
- Enthusiasm and motivation to deliver exceptional results
- Strong copywriting skills
- In-depth understanding of the latest marketing trends and techniques
- Excellent external verbal and written communication skills
- Genuine passion for marketing and a proactive approach
- Solid understanding of the digital marketing landscape
- Exceptional multitasking abilities
- Proficiency in Microsoft Office suite
- Experience with social media scheduling tools, marketing automation software, Canva, and video editing tools
- Marketing campaign management experience
- Excellent administrative skills and highly organised
- Understanding of the sales process is advantageous
Posted on 15 Mar 16:12, Closing date 14 May
