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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Saatchi & Saatchi Cape Town appointed by Engen 1Stop and Wimpy
Creative agency Saatchi & Saatchi Cape Town has been awarded the current joint Engen 1Stop/Wimpy project. With production of the commercial “Fill up on Smiles” completed, the advertisement went on rotation on South African TV networks last week.
