Brightplan has named Platinum Seed as its digital partner. As part of the partnership, Platinum Seed has been tasked with designing and developing the user-experience and user interface for BrightPlan's launch website.
The South African digital creative consultancy has also been tasked with developing a go-to-market strategy for Brightplan's ‘robo-advisor' AI-based application. Platinum Seed's go-to-market strategy will include product positioning, channel strategy, and nurturing campaigns.
