
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Based on a successful launch campaign, NRG Renew Africa has contracted GGi Communications to handle the on-going positioning and awareness of the company. NRG Renew Africa, a subsidiary of US-based NRG Renew, is led by CEO and chairman Grant Pattison, former Massmart Holdings CEO.