
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Whirlpool Europe, the Middle East and Africa (EMEA) has appointed WPP as its strategic communications partner across 29 EMEA countries, effective January 2021.
WPP will support Whirlpool MDA business objectives with an international, integrated team based in Milan, Italy.