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RedCube Agency wins the Wimpy account and Wimpy B.eat campaign
RedCube Agency will be spearheading the strategic brand PR activity for Wimpy South Africa as of May 2008. The first campaign will be the roll-out of the Wimpy b.eat aimed at the young adult market, where a national dance competition will encourage them to become more active and rid their daily frustrations by busting their moves at auditions in shopping malls across South Africa. The grand prize will be a trip to the 2009 Grammy Awards in USA.
