
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Kena Outdoor SA, an out-of-home media operator and brand communication specialist, has appointed DoohClick as its ad management partner. This partnership aims to help Kena Outdoor unlock untapped revenue opportunities in its portfolio of static out-of-home (OOH) and digital out-of-home (DOOH) assets.