All the 2021 Supersonic New Generation Social & Digital Media Awards winners

Stephen Paxton, founder of the awards says, "setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive hybrid awards ceremony. Last night’s (Thursday, 23 September 2021) awards re-ignited that spark within me and having a live audience present is assurance that the events space is slowly but surely heading back in the right direction. Hope is on the horizon, and I see New Gen hosting a fully live event next year with a maximum capacity crowd."

Submissions have improved and increased year-on-year, with South African corporates, agencies and students producing some truly remarkable work. New Gen received over 400 entries this year from 80 corporates, agencies and individuals, which is affirmation that the industry is still booming.

"Looking through this year’s entries has shown me, that even through these difficult times ‘South African creatives and marketers, move forward, get stuck in and nail briefs."

"Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach and engagement, and the results achieved across a number of campaigns was phenomenal."

"Marketers and creatives showed a greater focus on Content Marketing, Integrated Marketing and Technical Innovation, with concepts executed ‘to perfection’ to capture their audiences," says Paxton.

All the winners