Cannes Lions nominates Samsung Electronics as Creative Marketer of the Year

1 Jun 2016

Cannes Lions International Festival of Creativity has awarded Samsung Electronics the 'Creative Marketer of the Year' for 2016, for its creative and meaningful strides in marketing.

Cannes Lions nominates Samsung Electronics as Creative Marketer of the Year

Terry Savage, chairman of Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that it is taking home through its overarching commitment to creativity. It is excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”

Samsung has steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. This has been evident in Samsung’s campaigns in 2015, which include ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes and ‘Center Stage’ for an enhanced consumer retail experience. To earn these prestigious honours, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.

“We believe that innovation should go beyond creating cutting edge technology and that it should also create opportunities for people to reach higher and dream bigger,” said Michelle Potgieter, director of corporate marketing and communications at Samsung South Africa.

“Samsung is honoured to be recognised as a game changer in the industry once again. This award is a true reflection of our aim to revolutionise the way in which modern society perceives marketing. Enriching people’s lives is at the centre of everything we do and our marketing reflects this philosophy,” concludes Potgieter.

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