[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg

21 Jun 2011

CANNES, FRANCE: Joe Public and Ogilvy Johannesburg took home South Africa's first Lions last night, Monday, 20 June 2011 - a Silver Direct Lion for Joe Public's Rock4Aids Spark Hope Matchbook and a Bronze Promo & Activation Lion for Ogilvy's POWA "Waking up the Neighbourhood". [video] [twitterfall] [UPDATED]

The POWA campaign also won a One Show Silver Pencil in May. It has also been shortlisted for Cyber Lions.

[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg

Comair/British Airways Slow Lounge: Grid Worldwide Branding (and Tonic Design).

There were no SA winners in ~~Direct and~~ PR.

Meanwhile, the Cyber and Design Lions shortlists have been released.

Apart from the POWA campaign for Cyber, Grid's Loerie Grand Prix-winning Slow Lounge has made the Design shortlist. The Slow Lounge also won a Silver Pencil at the One Show Design in May.

South African entries shortlisted for Cannes Lions 2011

Shortlist	Category	Title	Advertiser/client	Product/service	Entrant company
Cyber	F02 Viral Video	Waking up the Neighbourhood	POWA	Female Abuse Prevention	Ogilvy Jhb
Design	C04 Hospitality/Leisure	Slow - The Lounge for Extremely Busy People	British Airways/Comair	Business Class Flights	Grid Worldwide Branding & Design Johannesburg

Category	Total shortlisted entries	Total SA shortlisted	Percentage of SA finalists	2010 comparison	Total winners	Total SA winners	SA percentage of winners	2010 winners comparison
Direct	204	6	2.94%	Same - 6 SA finalists in 2010	57	1	1.75%	Decline - 3 SA winners in 2010
Promo & Activations	175	1	0.57%	Decline - 2 SA finalists in 2010	55	1	1.18%	Increase - 0 SA winners in 2010
PR	105	1	0.95%	Same - 1 SA finalist in 2010	39	0	0	0 SA winners in 2010
Outdoor	426	7	1.64%	Decline - 22 SA finalists in 2010
Media	222	6	2.70%	Increase - 3 SA finalists in 2010
Radio	138	38	27.53%	Increase - 17 SA finalists in 2010
Press	518	9	1.74%	Increase - 4 SA finalists in 2010
Cyber	220	1	0.45%	Increase - 0 SA shortlisted in 2010
Design	146	1	0.68%	Decline - 3 SA finalists in 2010

Both the Promo & Activation and the Direct Grands Prix went to Romania, the country's first-ever Grand Prix win. BV McCann Erickson Bucharest took the two Grands Prix for its 'American Rom' entry for Kandia Dulce.

Of the 2125 entries submitted in Promo & Activation, a 33% increase versus last year, 175 were shortlisted, from which 55 were selected as winners by the international jury led by Warren Brown, BMF creative founder. Along with the Grand Prix, a further five Gold, 17 Silver and 32 Bronze Lions were also awarded.

Of the 1858 entries submitted in Direct Lions category - an increase of 29% compared to 2010 - 204 went on to make the shortlist of which 10 Gold, 15 Silver and 31 Bronze Lions were awarded. Presiding over the Direct Lions jury was Alexander Schill, Serviceplan Group global chief creative officer and partner.

Now into its third year, the PR category received 819 entries, up 43% from last year. The jury, chaired by Dave Senay, Fleishman-Hillard president and CEO, shortlisted 105 and went on to award 10 Gold, 13 Silver and 15 Bronze Lions. The jury awarded the Grand Prix to Clemenger BBDO Melbourne, Australia for its entry for the National Australia Bank, 'Break Up', bringing the total number of winners to 39.

The Direct Agency of the Year award was won by Ogilvy Argentina, Buenos Aires.

Full sets of winners:

Direct: website and pdf
Promo & Activation: website and pdf
PR: website and pdf

South African shortlists:

Bizcommunity: [Cannes Lions 2011] First set of shortlists out

Full set of shortlists:

Cyber: website and pdf
Design: website and pdf
Outdoor: website and pdf
Media: website and pdf
Radio: website and pdf
Press: website and pdf
Film Lions: to be announced Friday 24 June
Titanium and Integrated Lions: to be announced Friday 24 June
Film Craft Lions: to be announced Friday 24 June
Creative Effectiveness Lions: to be announced Friday 24 June
Grand Prix for Good: to be announced Saturday 25 June

Further winners will be announced:

Tuesday night 21 June: Media, Radio, Outdoor
Wednesday night 22 June: Press, Cyber, Design
Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good

Delegates attending the 58th Annual Cannes Lions International Festival of Creativity have already experienced seminars coming from goviral; imc² featuring musician Nick Jonas on the panel; Kraft Foods with author Malcolm Gladwell speaking; AOL with Arianna Huffington; SAWA and thenetworkone. Also on the programme were the dedicated Young Lions Masterclasses, which saw the likes of Paul Lavoie, TAXI chairman and co-founder, presenting to a packed audience, and workshops coming from Wunderman, Directory and more.

For more:

Bizcommunity Special Section: Cannes Lions
Bizcommunity Search: Showcase of SA's winning Cannes Lions work
Bizcommunity Search: Cannes Lions
Bizcommunity Twitter list: South Africans at Cannes Lions 2011
Bizcommunity Twitterfall: South Africans at Cannes Lions 2011
Bizcommunity Blog: South African judges at Cannes Lions 2011
Bizcommunity Gallery: [Cannes Lions 2011] Winners at awards ceremonies
Bizcommunity Gallery: [Cannes Lions 2011] Out and about at Cannes
Official site: www.canneslions.com
Google News Search: Cannes Lions
Google Blog Search: Cannes Lions
Twitter Search: cannes_lions OR canneslions OR "Cannes Lions" OR canneslions2011
Facebook: Cannes Lions page
LinkedIn: Cannes Lions group
Twitter: @Cannes_Lions and @CannesBackstage
YouTube: Cannes Lions channel
Flickr: Cannes Lions photostream
RSS: Cannes Lions feed

Corrected at 10.21am on 21 June 2011.
Updated at 10.47am on 21 June 2011.
Updated at 11.27am on 21 June 2011.
Updated at 11.26am on 23 June 2011.