Advertising News South Africa

Daddy Buy Me A Pony trots off with Grand Clio

MIAMI,USA: Juries for the 47th international Clio Awards announced the Grand Clio winners last night, 15 May 2006, for "best-in-show" in five of six categories, as well as a total of 29 Gold Clio winners for the evening, at the Clio Content & Contact, Print, Internet, Design, Innovative and Integrated Media Awards Gala - and Cape Town-based Daddy Buy Me A Pony trotted off with a Grand Clio for Editorial Design, the only Gold Clio for Design and a Bronze Clio.

Says Charl Nel of Daddy Buy Me A Pony, "This is great news for a small boutique agency like ours, winning the only SA Gold at One Show New York last week and now the Clio Grand Prix this week - we cannot wait for the results of the D&AD awards in London on 26 May.

"This is once again proof that SA's creative standard is world-class. With the past week's awards in our portfolio, I know I can approach international brands confidently, here and abroad, with our creative offering," Nel adds.

The award was for work on Afro II magazine for client Spier Arts Trust. The Gold Clio was the only Gold presented out of 44 Clios in the Design category.

All the South African winners:

DESIGN

Grand Clio: Editorial Design - Daddy Buy Me A Pony for Afro II magazine
Bronze: Corporate Identity - FCB Cape Town for Seconds on Main
Bronze: Self-Promotion - FCB Cape Town for I-Jusi magazine
Bronze: Posters - Daddy Buy Me A Pony for African Story Without Words

PRINT

Bronze: Automotive - Ogilvy Johannesburg for Harley Davidson - Class Photo
Bronze: Collateral - Net#work BBDO Johannesburg for Sappi - Personal Diary
Bronze: Home Products - Lowe Bull Johannesburg for Unilever - Sunlight - Headlights

POSTER

Bronze: Apparel/Fashion - Saatchi & Saatchi Cape Town for Young Designer's Emporium - Skin - Denim
Bronze: Home Products - Lowe Bull Johannesburg for Unilever - Sunlight - Headlights
Bronze: Media Promotion - Ogilvy Africa Johannesburg for BBC Food - Fridge
Bronze: Public Service - Lobedu Leo Burnett for Salvation Army - Blanket

CONTENT & CONTACT

Bronze: Net#work BBDO Johannesburg for SABC - 5 FM Lonely Finger

INNOVATIVE

Bronze: Confections/Snacks Net#work BBDO Johannesburg for Simba Ghost Trolley

The Clio judging process makes it possible for there to be more than one Gold, Silver or Bronze winner - or in some cases, no winner at all - within individual categories. With just under 19 000 submissions received from around the world, only about one percent of all entries qualify to receive a Gold Clio. If judges determine a Gold winner is "best-of-the-best" in the category, they have the opportunity to bestow an even higher honor: the Grand Clio.

A complete list of Gold, Silver and Bronze Clio winners in the Contact & Content, Print/Poster, Internet, Design, Innovative and Integrated Media categories can be found at www.clioawards.com/winners/index.cfm.

Part of the annual Clio Festival, 13 - 16 May, Clios in the Television/Cinema and Radio categories will be announced tonight, Tuesday May 16.

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