The two international Eagles judges, Khai Meng Tham from Singapore and Håkan Engler from Sweden, said they had awarded Net#work BBDO a Black Eagle for its Virgin Atlantic Airlines campaign as they had been impressed by its simplicity and creativity.
"The huge response and the effort put in by the industry were illustrated by the exceptional work that the judges saw fit to award the Black Eagle. We are very excited with the issue of this prestigious accolade as it showcases the quality of print advertising in South Africa," said Andrew Cuthbertson, GM of award organisers, The Independent Newspapers (The Inc).
Only when work is of a superlative standard is The Black Eagle awarded.
Net#work BBDO also bagged a Gold in the Product category for the same Black Eagle winning advert, and a Silver in the Campaign category for Virgin Atlantic's Movie Updates campaign.
Gold Eagles were also awarded to Lowe Bull Advertising for Axe's Personal Care campaign and Lobedu Leo Burnett for the Any Old Clothes Will Do campaign for Salvation Army.
The quantity and the standard of entries submitted surpassed previous years. A total of 401 entries were received - more than double the previous year.
Held on Tuesday night, 17 October 2006, the award ceremony followed a successful breakfast seminar in which the influential judges shared international trends with creatives and the work from The One Show was displayed.
Not awarded
FCB JOHANNESBURG - "Eyes" - Lego
GREY WORLDWIDE - Hat - Elliot International
LOWE BULL CAPE TOWN - Fridge - Durex
JOE PUBLIC - Blow Fish - Tuffy
NET#WORK BBDO -Gone With the Wind - Virgin Atlantic Airlines
LOWE BULL - Lego - Unilever SA Home & Personal Care - Axe
OGILVY SOUTH AFRICA - Class Photo - Harley Davidson
TBWA HUNT LASCARIS Johannesburg - Pointer Cat - Master Foods - Whiskas
JUPITER DRAWING ROOM - Hyundai Santa Fe (Jungle) - Associated Motor Holdings
LOWE BULL - Scout - Unilever SA Home & Personal Care - Axe
LOWE BULL - Unilever SA Home & Personal Care - Axe - Scout and Lego
FCB JOHANNESBURG Eyes, Periscope - Lego
JUPITER DRAWING ROOM - Hyundai Santa Fe - Associated Motor Holdings
NET#WORK BBDO - Movie Updates: Gone With the Wind and Lord of the Rings - Virgin Atlantic Airlines
OGILVY SOUTH AFRICA - Household Goods - M-Net Channel O
FCB JOHANNESBURG Fast - Media 24 (Landbou)
JUPITER DRAWING ROOM - 3-Legged Race and Kilt - Permark International/ Launch of Durex XL
OGILVY SOUTH AFRICA - Abandoned Husbands - Harley Davidson
OGILVY SOUTH AFRICA - Cheetah, Whale and Gorilla - World Wildlife Fund
TBWA HUNT LASCARIS JOHANNESBURG - House of Horrors and Trick or Treat - Adcock Ingram - Doom
BEST TACTICAL USE OF MEDIUM
Not awarded
LOWE BULL - Costume, Milk Bottle, Highland dancer - Unilever SA/Personal Care - Axe
JOE PUBLIC - Cry - Lifeline Campaign
LOBEDU LEO BURNETT - Any old clothes will do AWB - The Salvation Army
THE FLEDGLING EAGLE
Certificate - AAA SCHOOL OF ADVERTISING CAPE TOWN - Heidi - Toblerone
THE BLACK EAGLE
NET#WORK BBDO - Gone With the Wind - Virgin Atlantic Airlines
