Continues McLennan, “There were a couple of ties, (Kyocera Knives just missed the winners list in the outdoor category) which led to discussion around the new judging system. It was generally agreed that more work should be given the opportunity to go through to a highly contested ad-of-the-year.
“There was also loads healthy debate, with the conversation centering around the June 16th public holiday and how the advertising messaging surrounding it should be portrayed. Which lead to discussion around the ethics and responsibilities we have as creatives because of the influence we wield. Heady stuff, but interesting, considering the amount of work that did really well and was debated at Cannes, that was based around ideas that do good (the Nedbank billboard for example).
“Maybe our South African creatives have a new-found awareness and conscience around the impact and effect our advertising can have on the country. Funny that. Oh, and congratulations to the winners.”
NEWSPAPER: (in no particular order)
MAGAZINE (In no particular order)
OUTDOOR (In no particular Order)
TV/CINEMA (In no particular order)
RADIO (In no particular order)
The judging panel for June 2007 comprised:
Bridgette Johnson, Ogilvy
Andre Vrdoljak, Lowe Bull
Nicholas Hully, TBWA\Hunt\Lascaris
Graydon Pieterse, Net#work BBDO
Jonathan Deeb, TJDR
Mick Blore, Saatchi & Saatchi
Melusi Tshabalala, Y&R
Adam Livesey, KingJames