The new NYF content series that launched 22 December explores workplace culture from the viewpoint of six female leaders who met while working at PepsiCo, and who recently formed The Band of Sisters.
The series was inspired by a conversation between cofounder of The Band of Sisters, Angelique Bellmer Krembs and NYF Advertising Awards executive director Scott Rose following the taping of Carving Stairs into Stone, a content series exploring lessons in leadership, co-created by NYF and Zerotrillion.
The six women recently co-authored a book on the topic, You Should Smile More - How to Dismantle Gender Bias in the Workplace.
“When I participated in the Carving Stairs into Stone content with NYF and mentioned our new book, there was a lot of interest to go deeper,” says Bellmer Krembs.
The other founding members include Dawn Hudson, Katie Lacey, Lori Marcus, Cie Nicholson, and Mitzi Short. “We strongly believe gender bias in the workplace is not an issue for women to solve on their own, and we can’t just call men out and expect progress - we need to call men IN to the conversation. That’s when the idea for Calling Men In was born.”
As women who navigated dozens of male-dominated environments, ultimately reaching the C-suite and Corporate Boardrooms, they know how to create real change. In the Calling Men In episodes, they emphasise the importance of engaging a wide audience on this topic, and highlight practical action not only for women, but also for leaders of all genders, and for all witnesses to bias so they can become allies.
The Calling Men In series will include conversations between The Band of Sisters founding members and prominent male leaders from top-tier advertising agencies.
Guests include Fede Garcia - global chief creative officer at BCW Global, Jason Harris - cofounder & CEO at Mekanism, James Rowe - managing director at adam&eveDDB, Robert Schwartz - ahair at TBWA New York Group, and David Sable - cofounder/partner at DoAble and former global CEO of Y&R, host of New York Festivals Creativity From The Other Side.
“The Band of Sisters are change agents shining the spotlight on gender bias and creating a roadmap towards more inclusive leadership and work culture,” said Scott Rose, executive director, NYF Advertising Awards. “We’re thrilled to share their cumulative knowledge and dynamic spirit with our industry in this inspired new content series.”
The Band of Sisters join David Sable, host of Creativity From The Other Side, NYF’s flagship content series, to introduce their new book You Should Smile More and offer insights on how women can navigate and advance within the corporate workplace and create a more inclusive culture.
The Band of Sisters unite as they lead a discussion with four of the industry’s most respected leaders. Together they dialogue about bringing gender awareness into the conversation, creating a corporate culture of true inclusion, and discuss how to collectively accelerate awareness and change.
See episodes and the trailer here
