This computer game will see contestants give new meaning to the term 'screaming banshee' - the volume of their shriek when they power up a virtual VW Golf GTi will determine its racing speed. It's all in the interests of winning a day at the race track and ultimately a fantastic racing experience as agencies pit their most stentorian performers against each other.
"Media Motor Mouths is based on last year's highly successful Media Speed Freaks Challenge," explained RS&P Automotive's marketing services manager, Andrew Stodel. "The game will undoubtedly create a buzz and introduce a fun element that will bring intrigued colleagues from all corners of the office to see what all the racket is about.
"The challenge gives our teams the chance to network in an informal and relaxed way everyone can enjoy, while demonstrating what an unbeatable media package RS&P Automotive represents in terms of reaching the broadest range of motoring enthusiast, be they English- or Afrikaans-speaking, off-road devotees or enthusiastic web users with a passion for motoring."
The challenge kicks off next week when RS&P Automotive ad sales teams arrive at agencies in black racing gear, armed with laptops to record the loudest screamers and fastest times.
Once the most vocal person in each agency is found, 50 Gauteng and 20 Cape representatives will put their motoring proficiency to the test and learn advanced driving skills at the track from behind the wheel of a Golf GTi and a Toureg. The race days are scheduled for 13 October in Cape Town and 26 November in Johannesburg.
The victor from each of these days will earn an adrenaline-filled Fantastic Racing experience, living out a fantasy of being the next Michael Schumacher or Lewisn Hamilton as they climb into the seat of a genuine racing car.
Prospective competitors - and those who just to want to play along for fun - can limber up both their vocal cords and their virtual driving skills by logging on to www.cartoday.com/screamer.
