The new look incorporates design as well as content updates, and, whilst moving with the consumer need for change, remains true to the brand. The most notable modification will be the magazine's front cover; a new masthead has been introduced and the border, which has become an iconic feature of the Pick n Pay brand, has been removed.
"We feel that the new branding Pick n Pay launched in 2007 is now so firmly entrenched in the minds of the consumer that we no longer need to use this design element on our pages. The border works wonderfully in Pick n Pay's above-the-line communications but its removal on our cover gives us more visual freedom," says editor, Justine Drake.
It will introduce Everyday Heroes, a new feature that will offer a modern, healthy dinner for each night of the week, this will be supported by the popular On a Shoestring, which comprises five family meals (for a family of four), including a detailed shopping list, for under R155 a week.
"The new look and feel is better curated and more modern," concludes Drake.
