Finalists announced for the Assegai Awards 2015

The DMASA Assegai Integrated Marketing Awards has announced the 155 finalists for this year. This year the awards ceremony on Thursday, 12 November, is going to be a theatre style event, themed as gold and black.

23 Oct 2015

Finalists

	3D	Zurich BnB Sure - Stolen	Demographica in collaboration with Halo
Section A: Media	3D	Telkom Business's Unified Communications service	Ikineo (Pty) Ltd
Section A: Media	3D	Reflections	Mortimer Harvey
Section A: Media	3D	Artist Invite	Mortimer Harvey
Section A: Media	3D	Standard Bank Business Banking - Real Estate	Demographica in collaboration with Halo
Section A: Media	3D	Nedbank Business Banking - Pizza Box	Demographica
Section A: Media	Experiential Media	The Uber Test Ride	Gloo@Ogilvy
Section A: Media	Experiential Media	MWEB WiFi Chameleon Dress	Ambrosia Brand Experience Agency
Section A: Media	Experiential Media	KFC SOUNDBITE	Gloo@Ogilvy
Section A: Media	Face to Face Activations / Field Marketing	Pick n Pay School Club	HDI Youth Marketeers
Section A: Media	Face to Face Activations / Field Marketing	Nedbank O-WEEK Activation	M&C Saatchi Abel
Section A: Media	Face to Face Activations / Field Marketing	KFC Flash and Win	Gloo@Ogilvy
Section A: Media	Face to Face Activations / Field Marketing	MWEB WiFi Chameleon Dress	Ambrosia Brand Experience Agency
Section A: Media	Face to Face Activations / Field Marketing	Danone NutriDay Schools programme	HDI Youth Marketeers
Section A: Media	Face to Face Activations / Field Marketing	Milo Sampling Campaign	HDI Youth Marketeers
Section A: Media	Face to Face Activations / Field Marketing	Webber Wentzel Graduate Programme	Lesoba Difference
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Red Bull Kas'Lami Tembisa	Mobitainment
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	OMO Fast Kids	LIQUORICE / PUBLICIS AFRICA GROUP
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Col'Cacchio Instagram Spin	TWO.AM Agency
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	The Uber Test Ride	Gloo@Ogilvy
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Smirnoff Custom Chart	Opera Mediaworks
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Hungry Lion Lucky Bucket Campaign	Yonder Media
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Shield "First in Africa"	Gorilla
Section A: Media	Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Santam app mobile entry	Vizeum
Section A: Media	Mobile SMS, MMS	Shield "Connect with Shield"	Gorilla
Section A: Media	Mobile SMS, MMS	whatsfordinner Chef Wendy	LIQUORICE / PUBLICIS AFRICA GROUP
Section A: Media	Mobile SMS, MMS	POND'S loc The Demo	Gorilla
Section A: Media	Mobile SMS, MMS	AXE Axecess Mxit	Gorilla
Section A: Media	Mobile SMS, MMS	Momentum "Mums"	Inter-Net & Momentum
Section A: Media	Mobile SMS, MMS	Absa eConsent	Mortimer Harvey
Section A: Media	Mobile SMS, MMS	Peermont Winners Circle	Demographica
Section A: Media	Direct Mail: Addressed Campaigns	SOS Children's Villages "2014 Christmas Mailer"	5th Dimension Marketing
Section A: Media	Direct Mail: Addressed Campaigns	Save the Children "2014 Christmas Mailer"	5th Dimension Marketing
Section A: Media	Direct Mail: Addressed Campaigns	Creative Director	Red September
Section A: Media	Direct Mail: Addressed Campaigns	Nedbank What You Need Rand Values Personal Loans Campaign	Lesoba Difference
Section A: Media	Direct Response Mass Media: TV, Print, Out-of-home and Radio	Family comes first. Always.	BRAND et al
Section A: Media	Direct Response Mass Media: TV, Print, Out-of-home and Radio	Personal Loans - Say Yes	Mortimer Harvey
Section A: Media	Direct Response Mass Media: TV, Print, Out-of-home and Radio	Avios Expresso	Mortimer Harvey
Section A: Media	E-commerce	MyVodacomApp - Smartphone	Gloo@Ogilvy
Section A: Media	E-commerce	Explore Sideways	Ikineo (Pty) Ltd
Section A: Media	E-commerce	The Not-So-Serious Serious Man Campaign	Digital Planet
Section A: Media	Email Marketing	Shoppingonlineaphobia	Action Ambro's
Section A: Media	Email Marketing	Momentum "Retirement Booster Campaign"	Momentum
Section A: Media	Email Marketing	Col'Cacchio Slim down mailer	TWO.AM Agency
Section A: Media	Online: Banners / Micro sites / Websites, and Other	Sonic Highway	Gloo@Ogilvy
Section A: Media	Online: Banners / Micro sites / Websites, and Other	whatsfordinner Instant Inspiration	LIQUORICE / PUBLICIS AFRICA GROUP
Section A: Media	Online: Banners / Micro sites / Websites, and Other	Anything is possible	Gloo@Ogilvy
Section A: Media	Online: Banners / Micro sites / Websites, and Other	BMWi Born Electric	Vizeum South Africa
Section A: Media	Online: Banners / Micro sites / Websites, and Other	Santam app entry	Vizeum
Section A: Media	Online: Banners / Micro sites / Websites, and Other	BMW ConnectedDrive	Vizeum SA
Section A: Media	Online: Banners / Micro sites / Websites, and Other	Lucozade 'Give Me Strength'	Gloo@Ogilvy
Section A: Media	Online: Banners / Micro sites / Websites, and Other	Shield "First in Africa"	Gorilla
Section A: Media	Search Marketing: SEO and PPC	McDonald's SA SEO Campaign	Quirk Johannesburg (Pty) Ltd
Section A: Media	Search Marketing: SEO and PPC	Revving up WesBank's Lead Generation	Rogerwilco
Section A: Media	Search Marketing: SEO and PPC	Assegai SEO Campaign 2015	IncuBeta Holdings Pty Limited Trading as Clicks2Customers
Section A: Media	Search Marketing: SEO and PPC	Makro SEO	Quirk Johannesburg (Pty) Ltd
Section A: Media	Search Marketing: SEO and PPC	A Lesson in SEO	Rogerwilco
Section A: Media	Search Marketing: SEO and PPC	Sexing Up Cosmo's Search Appeal	Rogerwilco
Section A: Media	Search Marketing: SEO and PPC	Superbalist Paid Media	Sprout Performance
Section A: Media	Social Media (Social Media Platforms)	Battle of the Spreads	LIQUORICE / PUBLICIS AFRICA GROUP
Section A: Media	Social Media (Social Media Platforms)	Opening of Barliament	TBWA Hunt Lascaris Durban
Section A: Media	Social Media (Social Media Platforms)	#TweetDreams	LIQUORICE / PUBLICIS AFRICA GROUP
Section A: Media	Social Media (Social Media Platforms)	Gill #StopTheNonsense, Man.	TBWA's Digital Arts Network in Africa
Section A: Media	Social Media (Social Media Platforms)	AXE Axecess Mxit	Gorilla
Section A: Media	Social Media (Social Media Platforms)	Eduloan Bring The Buck	Action Ambro's
Section A: Media	Social Media (Social Media Platforms)	Respect Yo Mamma	Base2
Section A: Media	Telemarketing: Inbound	Shield "Connect with Shield"	Gorilla
Section A: Media	Telemarketing: Inbound	POND'S loc The Demo	Gorilla
Section A: Media	Telemarketing: Inbound	Shield "First in Africa"	Gorilla
Section A: Media	Telemarketing: Outbound	Cell C Getmore Sales Campaign	NEXT
Section A: Media	Telemarketing: Outbound	ABSA Rewards	NEXT
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Nedbank Business Banking - Pizza Box	Demographica
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Explore Sideways	Ikineo (Pty) Ltd
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	tTelkom Business's Unified Communications service	Ikineo (Pty) Ltd
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	MWEB Business - Multi-Tool	Demographica
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	The Uber Test Ride	Gloo@Ogilvy
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Zurich BnB Sure - Stolen	Demographica in collaboration with Halo
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Standard Bank Business Banking - Real Estate	Demographica in collaboration with Halo
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Eduloan Bring The Buck	Action Ambro's
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Standard Bank Business Banking - Attorneys	Demographica
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Get in the Game	Mortimer Harvey
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	MINI TO SPACE	Gloo@Ogilvy
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	KFC Cappuccino Democracy	Gloo@Ogilvy
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Iliadin 'Man Flu'	IGNITE JOE PUBLIC
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Imagine	Action Ambro's
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Hungry Lion Lucky Bucket Campaign	Yonder Media
Section B: Multi Channel/ Country Campaigns	Integrated Direct marketing Campaigns	Lucozade 'Give Me Strength'	Gloo@Ogilvy
Section C: Relationship Marketing Awards	CRM Programmes	OMO Fast Kids	LIQUORICE / PUBLICIS AFRICA GROUP
Section C: Relationship Marketing Awards	ERM employee relationship marketing	Nedbank Appreciative Inquiry and Guerrilla Acknowledgement	Actuate
Section C: Relationship Marketing Awards	ERM employee relationship marketing	Switchlab - ERM Program	Inter-Net
Section C: Relationship Marketing Awards	ERM employee relationship marketing	African Bank MIB Campaign	Digital Planet
Section C: Relationship Marketing Awards	ERM employee relationship marketing	ATNS Sustainability Campaign: Mission Blue	Lesoba Difference
Section C: Relationship Marketing Awards	Loyalty Programmes	Cell C GetMore	Stratitude
Section D: Craft Awards	Innovative Solutions	Be Our Art Director	TBWA Hunt Lascaris Durban
Section D: Craft Awards	Innovative Solutions	Own a Piece of South Park	Gloo@Ogilvy
Section D: Craft Awards	Innovative Solutions	The Uber Test Ride	Gloo@Ogilvy
Section D: Craft Awards	Innovative Solutions	SABMILLER - REDD'S CHILL CHAMBER	Promise
Section D: Craft Awards	Innovative Solutions	Standard Bank Business Banking - Real Estate	Demographica in collaboration with Halo
Section D: Craft Awards	Innovative Solutions	POND'S loc The Demo	Gorilla
Section D: Craft Awards	Innovative Solutions	MINI TO SPACE	Gloo@Ogilvy
Section D: Craft Awards	Innovative Solutions	MERCEDES-BENZ TRUCKS GAME CHANGER	IGNITE JOE PUBLIC
Section D: Craft Awards	Innovative Solutions	Shield "First in Africa"	Gorilla
Section D: Craft Awards	Apps	MyVodacomApp - Smartphone	Gloo@Ogilvy
Section D: Craft Awards	Apps	MyVodacomApp - JAVA	Gloo@Ogilvy
Section D: Craft Awards	Art Direction	Zurich BnB Sure - Stolen	Demographica in collaboration with Halo
Section D: Craft Awards	Art Direction	KFC SOUNDBITE	Gloo@Ogilvy
Section D: Craft Awards	Art Direction	Opening of Barliament	TBWA Hunt Lascaris Durban
Section D: Craft Awards	Art Direction	Reflections	Mortimer Harvey
Section D: Craft Awards	Art Direction	MINI TO SPACE	Gloo@Ogilvy
Section D: Craft Awards	Art Direction	Johnie Walker "Walker Wager"	King James Group
Section D: Craft Awards	Art Direction	Standard Bank Business Banking - Real Estate	Demographica in collaboration with Halo
Section D: Craft Awards	Art Direction	Standard Bank Business Banking - Attorneys	Demographica
Section D: Craft Awards	Art Direction	Cotlands Donate Your Birthday Campaign	Lesoba Difference
Section D: Craft Awards	Art Direction	Telkom Business's Thought Leadership Calendar	Ikineo (Pty) Ltd
Section D: Craft Awards	Art Direction	Artist Invite	Mortimer Harvey
Section D: Craft Awards	Branded Content	One Rand Man	King James Group
Section D: Craft Awards	Branded Content	BMW Custom YouTube Gadget	EOH Digital
Section D: Craft Awards	Branded Content	takealot.com_Suzelle does Christmas	M&C Saatchi Abel
Section D: Craft Awards	Branded Content	Pick n Pay School Club	HDI Youth Marketeers
Section D: Craft Awards	Branded Content	KFC MINI-CRICKET KIDS STRETCHING WITH THE PROTEAS	Playmakers
Section D: Craft Awards	Branded Content	Johnie Walker "Walker Wager"	King James Group
Section D: Craft Awards	Branded Content	SABMILLER - REDD'S Annotated Youtube video	Promise
Section D: Craft Awards	Branded Content	Be Our Art Director	TBWA Hunt Lascaris Durban
Section D: Craft Awards	Branded Content	Own a Piece of South Park	Gloo@Ogilvy
Section D: Craft Awards	Branded Content	AoA Magazine	Mortimer Harvey
Section D: Craft Awards	Use of New Technologies	Red Bull Kas'Lami Tembisa	Mobitainment
Section D: Craft Awards	Use of New Technologies	whatsfordinner Instant Inspiration	LIQUORICE / PUBLICIS AFRICA GROUP
Section D: Craft Awards	Use of New Technologies	Hungry Lion Lucky Bucket Campaign	Yonder Media
Section D: Craft Awards	Use of New Technologies	KFC Soundbite	Gloo@Ogilvy
Section D: Craft Awards	Use of New Technologies	Shield "First in Africa"	Gorilla
Section D: Craft Awards	Use of New Technologies	KFC Flash and Win	Gloo@Ogilvy
Section D: Craft Awards	Use of New Technologies	Dare To Share	Base2
Section D: Craft Awards	UX, Interface and Navigation Design	Q20_The Squeaky Scroll Bar	M&C Saatchi Abel
Section D: Craft Awards	UX, Interface and Navigation Design	MyVodacomApp - JAVA	Gloo@Ogilvy
Section D: Craft Awards	UX, Interface and Navigation Design	Johnie Walker "Walker Wager"	King James Group
Section D: Craft Awards	UX, Interface and Navigation Design	MyVodacomApp - Smartphone	Gloo@Ogilvy
Section D: Craft Awards	UX, Interface and Navigation Design	Explore Sideways	Ikineo (Pty) Ltd
Section D: Craft Awards	UX, Interface and Navigation Design	BMW Custom YouTube Gadget	EOH Digital
Section D: Craft Awards	UX, Interface and Navigation Design	Moneyweb Game	Mortimer Harvey
Section D: Craft Awards	Most Effective Use of Content	One Rand Man	King James Group
Section D: Craft Awards	Most Effective Use of Content	Be Our Art Director	TBWA Hunt Lascaris Durban
Section D: Craft Awards	Most Effective Use of Content	C-Class No Alternative Campaign	iProspect
Section D: Craft Awards	Most Effective Use of Content	Own a Piece of South Park	Gloo@Ogilvy
Section D: Craft Awards	Most Effective Use of Content	Johnie Walker "Walker Wager"	King James Group
Section D: Craft Awards	Most Effective Use of Content	KFC MINI-CRICKET KIDS STRETCHING WITH THE PROTEAS	Playmakers
Section D: Craft Awards	Most Effective Use of Content	Anything is possible	Gloo@Ogilvy
Section D: Craft Awards	Most Effective Use of Content	Respect Yo Mamma	Base2
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	Cotlands Donate Your Birthday Campaign	Lesoba Difference
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	SOS Children's Villages "2014 Christmas Mailer"	5th Dimension Marketing
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	Ifa Lethu "The art of doing good"	5th Dimension Marketing
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	Teddy Bear Clinic Campaign	Rocketseed
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	Add-option Crisis Pregnancy Campaign	Lesoba Difference
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	Save the Children "2014 Christmas Mailer"	5th Dimension Marketing
Section E: Special Direct Awards	Non Profit Direct Marketing Campaign	MSF "Push the Limits"	Inter-Net
Section E: Special Direct Awards	Public Benefit Direct Marketing Campaign	ATNS Sustainability Campaign: Mission Blue	Lesoba Difference

"As direct marketing becomes increasingly more strategic, and obtains better results for clients, we continue to experience growth. Measureable ROI remains of paramount importance and the judges looked for the outstanding entries received, "says David Dickens, Executive Director of the DMASA. Judging took place over two days to ensure that the awards continue to recognise the innovation of local marketers and to maintain the high standards of the awards.

"The Assegai Awards have a number of new sponsors who have come on board. Our appreciation to our sponsors for allowing us to create an environment that supports the DMASA and our vision, is immeasurable," maintains David. The sponsors for 2015 are: