“Overall, it is encouraging to see how entries have improved and increased year-on-year. South African agencies, corporates and students are producing some groundbreaking work and this is an affirmation that the industry is maturing and can only go from strength to strength if the improvements in the entries over the past few years are anything to go by,” says MD Stephen Paxton.
The winners will be announced at the gala ceremony, which will be held live at Monte Casino, The Ballroom in Johannesburg on Friday, 4 October 2019.
Here’s the full list of 2019 finalists:
| Best Revenue Generating Marketing Campaign or Event sponsored by Futuretech Media | ||
| Gautrain Management Agency | Flow Communications | Gautrain Ed Sheeran campaign |
| Mugg & Bean | Sauce Advertising | Giants of Generosity |
| Nedbank Insurance | Flume Digital Marketing & PR | Nedbank Insurance Always On Lead Generation |
| Suzuki South Africa | Penquin and Spitfire Inbound | #AllTheRightFeels – Suzuki Swift Launch |
| The IIE’s Varsity College | Conversation LAB | The IIE’s Varsity College |
| Vodacom South Africa | Team Red | Vodacom Video Ticket |
| Vodacom South Africa | Team Red | Summer Gigs |
| Weylandts | Digital Optimization | Marconi 20 Year Campaign |
| Wimpy | Sauce Advertising | Cups for Votes |
| Best Social Media Reach from an Event | ||
| The Bill & Melinda Gates Foundation | Flow Communications | Goalkeepers |
| Cricket South Africa | Levergy | Mzansi Super League |
| DHL Express South Africa | Have You Heard Marketing (Pty) Ltd | DHL Rugby 7s |
| Michelin Tyre Co SA | Futuretech Media | Michelin Passion Experience 2019 |
| Nedbank | Levergy | Nedbank Cup Final |
| The Nelson Mandela Foundation | Flow Communications | NMF Is’thunzi Sabafazi |
| Best Online Competition | ||
| AVBOB Mutual Assurance Society | BRAND et al | The AVBOB Poetry Project |
| Cleanipedia | Digitas Liquorice | Cleanipedia Unclean Catalogue |
| DHL Africa | Have You Heard Marketing (Pty) Ltd | Rugby World Cup 2019 - Match Ball Delivery |
| Manhattan Ice Tea | Joe Public Connect | Shop Manhattan Style |
| Old Mutual South Africa | Budget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp | |
| Telkom South Africa | Artifact Advertising | Level Up |
| Vodacom South Africa | Team Red | Vodacom Super Proposal |
| Most Innovative App Developed by a Corporate – no finalists | ||
| Best Use of Technical Innovation sponsored by Resonate | ||
| Anglo American | Joe Public Connect | Instamine |
| Associated Media Publishing | Ready to Shop | |
| Johnson & Johnson | G&G Digital | Listerine® Dental Academy |
| Shell South Africa | Futuretech Media | Shell 5in5 |
| Unilever | Digitas Liquorice | Knorr Takeaway Takeover |
| Varsity College | Conversation LAB | The IIE’s Varsity College Bots |
| Vodacom South Africa | Cerebra | Datawyze Pre-roll |
| Vodacom South Africa | Team Red | CBU Retail – Always On |
| Vodacom South Africa | Team Red | Vodacom Summer 2018 – Summer Gigs |
| Best Low Budget Campaign | ||
| CellC | Stratitude | #CHALLENGEGETMORE |
| Chicken Licken® | Joe Public Connect | #SoulPatrol |
| Dunlop South Africa | The 13th Floor Where Creatives Live | Dunlop Warrior Women |
| Durex | Futuretech Media | Durex Red |
| Elite-CV | www.elite-cv.com | |
| F5 and Red Hat | The Social Effect | F5 & Red Hat DevOps Day Competition |
| GynaGuard | Joe Public Connect | #12OfficialVaginas |
| Hill’s Pet Nutrition | Kilmer and Cruise | Hill’s Pet Nutrition - “Just a little extra” Vest |
| Janssen South Africa | G&G Digital | Zytiga Prostate Cancer #Here4You |
| The Children’s Hospital Trust | Kilmer & Cruise | The Children’s Hospital Trust Election Day Takeover |
| Love Justice | Flume Digital Marketing & PR | HT Modelling |
| Mexem | G&G Digital | Mexem #MindYourBusiness |
| New Balance | Levergy | Worn As One |
| Old Mutual South Africa | Ereng January Mongwaneng | |
| On Tap Plumbing & Bathrooms | The 13th Floor Where Creatives Live | On Tap Plumbing & Bathrooms |
| Renew | Conversation Lab | Renew Bold As Nature |
| Roche South Africa | G&G Digital | #Every30Days |
| The IIE’s Varsity College | Conversation LAB | The IIE’s Varsity College |
| Tiger Brands | Hello Square | The Mega Mash-Up - Tinkies |
| Vodacom South Africa | Cerebra | Remember When |
| Voltex South Africa | CBR Marketing Solutions | No Power No Problem |
| Mobile Marketing Excellence | ||
| Anglo American | Joe Public Connect | Instamine |
| Unilever | Digitas Liquorice | Knorr Takeaway Takeover |
| Unilever | Digitas Liquorice | Knorr Goodness Calendar |
| Vodacom South Africa | Cerebra | Datawyze Pre-roll |
| Vodacom South Africa | Team Red | Vodacom Summer 2018 – Summer Gigs |
| Vodacom South Africa | Team Red | Vodacom Super Proposal |
| Blogging Excellence | ||
| 1Life Insurance | Comoonicate Consulting | 1Life Insurance Blog |
| Elite-CV | www.elite-cv.com | |
| Gauteng Tourism Authority | Flow Communications | Gauteng Tourism Authority’s Blog Content |
| Most Innovative Use of Social Media | ||
| AB inBev South Africa | DNA Brand Architects | iLobola Nge Bhubesi |
| Anglo American | Joe Public Connect | Instamine |
| Cosmopolitan | Associated Media Publishing | TikTok Lip Sync Battle |
| DSTV | Ogilvy South Africa | Africa United |
| DSTV | Ogilvy South Africa | The Other Host Nation |
| FIRST NATIONAL BANK | BRANDTRUTH//DGTL | FNB SWITCH WITH A SELFIE |
| Mexem | G&G Digital | Mexem #MindYourBusiness |
| Roche South Africa | G&G Digital | Roche Haemophilia campaign |
| SuperSport | Levergy | Front Row Football |
| The Children’s Hospital Trust | Kilmer and Cruise | The Children’s Hospital Trust Election Day Takeover |
| Unilever | Digitas Liquorice | Hellmann’s Delicious Surprise |
| Unilever | Digitas Liquorice | Omo Don’t Fear the Dirt |
| Unilever | The Niche Guys | The Dodgy Dealer |
| Vodacom South Africa | Team Red | Vodacom Super Proposal |
| Vodacom South Africa | Team Red | CBU Retail – Always On |
| Wits Business School | Flow Communications | #50YearsofWBS |
| Most Innovative Gamification Campaign sponsored by Futuretech Media | ||
| Johnson & Johnson (PTY) Ltd | G&G Digital | Listerine® Dental Academy |
| South African Breweries | Joe Public Connect | Beer Finder: SA |
| Unilever - Axe | Gorilla Creative Media | Axe Level Up |
| Best Community Engagement Award | ||
| CellC | ARC Interactive | CellCgirl |
| Femagene | Have You Heard Marketing (Pty) Ltd | Femagene: Best Community Engagement |
| Mexem | G&G Digital | Mexem #MindYourBusiness |
| Old Spice | MediaCom | Inja Ye Game (Top Dog) |
| Vodacom South Africa | Cerebra | Vodacom SMCC: It’s always exciting at #TeamRed |
| Excellence in Content Marketing | ||
| AB inBev South Africa | DNA Brand Architects | iLobola Nge Bhubesi |
| Associated Media Publishing | Cosmopolitan | Cosmopolitan x Influencers |
| AVBOB Mutual Assurance Society | BRAND et al | The AVBOB Poetry Project |
| DHL Africa | Have You Heard Marketing (Pty) Ltd | #DHLTakesHKByStorm |
| Exxaro | Clockwork Media | Exxaro: Women in Mining |
| Gauteng Tourism Authority | Flow Communications | Gauteng Tourism Authority’s always-on content marketing campaign |
| GynaGuard | Joe Public Connect | #12OfficialVaginas |
| Tiger Brands | Hello Square | The Mega Mash-Up - Tinkies |
| Johnson & Johnson (PTY) Ltd | G&G Digital | Listerine® Dental Academy |
| LaLiga | Clockwork Media | LaLiga KwaMahlobo Festive Games |
| Massmart | G&G Digital | Massmart Environmental Awards |
| MINI South Africa | John Brown South Africa | Mini-Clubman |
| New Balance | Levergy | Worn As One |
| Pick n Pay | John Brown South Africa | Fresh Campaign |
| Roche South Africa | G&G Digital | #Every30Days |
| Sanofi Group | Hoorah Digital | #GiveYourLiverWhatItWants |
| Unilever | The Niche Guys | The Dodgy Dealer |
| Varsity College | Conversation LAB | The IIE’s Varsity College |
| Vodacom South Africa | Cerebra | Datawyze |
| Weylandts | Digital Optimization | Marconi 20 Year Campaign |
| Wits Business School | Flow Communications | #50YearsofWBS |
| Best Online PR Campaign sponsored by Futuretech Media | ||
| Janssen South Africa | G&G Digital | Zytiga Prostate Cancer #Here4You |
| The Road Accident Fund | Flow Communications | #AlwaysRemember |
| Roche South Africa | G&G Digital | Roche Haemophilia campaign |
| Sasol | Levergy | #Limitless |
| Best Integrated Marketing Campaign sponsored by JUSTPALM.com | ||
| Cadbury | Wunderman Thompson | Mzansi Love Songs |
| Cleanipedia | Digitas Liquorice | Cleanipedia Unclean Catalogue |
| FIRST NATIONAL BANK | BRANDTRUTH//DGTL | #BlackFridayMe Campaign |
| FIRST NATIONAL BANK | BRANDTRUTH//DGTL | FNB SPRINGBOKS HELPERS |
| Japan Tobacco International | Artifact Advertising | #HandsOffMyChoices |
| Johnson & Johnson (PTY) Ltd | G&G Digital | Listerine® Dental Academy |
| Suzuki South Africa | Penquin and Spitfire Inbound | #AllTheRightFeels – Suzuki Swift Launch |
| Vodacom South Africa | Team Red | Vodacom Summer 2018 – Summer Gigs |
| Most Viral Campaign | ||
| Cadbury | Futuretech Media | #SayitwithPS |
| Old Mutual South Africa | Budget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp | |
| Old Mutual South Africa | Old Mutual Two Oceans Marathon (OMTOM ) Rewards Activation | |
| The Road Accident Fund | Flow Communications | #AlwaysRemember |
| Roche South Africa | G&G Digital | Roche Haemophilia campaign |
| Best Use of Social Media to Research and Evaluate sponsored by YOUKNOW+Brandwatch | ||
| Godrej Consumer Products | Conversation LAB | Godrej Monthly Listening Report |
| GynaGuard | Joe Public Connect | #12OfficialVaginas |
| The Road Accident Fund | Flow Communications | #AlwaysRemember |
| The South African Society of Anaesthesiologists | Flow Communications | 2018 Medical Survey: South African Society of Anaesthesiologists (SASA) |
| Vodacom South Africa | Team Red | CBU Retail – Always On |
| Most Innovative use of Digital Media sponsored by JUSTPALM.com | ||
| AB inBev South Africa | DNA Brand Architects | iLobola Nge Bhubesi |
| DSTV | Ogilvy South Africa | Don’t Dread The Shed With DStv |
| One Day Only | Arc South Africa | One Day Only – Always on Media |
| Roche South Africa | G&G Digital | Roche Haemophilia campaign |
| South African Breweries | Joe Public Connect | Beer Finder: SA |
| Unilever | Digitas Liquorice | Omo Don’t Fear the Dirt |
| Vodacom South Africa | Team Red | Vodacom Video Ticket |
| Vodacom South Africa | Team Red | Video Play: FA Cup |
| Vodacom South Africa | Team Red | Vodacom Summer 2018 – Summer Gigs |
| Weylandts | Digital Optimization | Marconi 20 Year Campaign |
| Best Augmented Reality Marketing Campaign by an Agency | ||
| bizAR Reality | Burger King® SA | BK GONE WILD |
| bizAR Reality | National Business Initiative (NBI) | NBI Climate Change |
| Most Innovative App Developed by an Agency | ||
| Arc Interactive | Dis-Chem | Dis-Chem App |
| Digitas Liquorice | Unilever | Knorr Takeaway Takeover |
| Digitas Liquorice | Distell | Scottish Leader: I See a New Perspective |
| Flow Communications | The South African Council for Natural Scientific Professions | SACNASP Membership Portal |
| Flow Communications | 21st Century | 21st Century Surveys |
| G&G Digital | Johnson & Johnson (PTY) Ltd | Listerine® Dental Academy |
| Most Viral Campaign by an Agency | ||
| Conversation Lab | Renew | Renew Bold As Nature |
| G&G Digital | Massmart | Massmart Environmental Awards |
| Gorilla Creative Media | Unilever - Axe | Axe Level Up |
| MediaCom | Coca-Cola South Africa | #ShareACokeWithMe |
| Sauce Advertising | Wimpy | Cups for Votes |
| Sauce Advertising | Steers | #600Flames |
| The 13th Floor Where Creatives Live | Dunlop South Africa | Dunlop Warrior Women |
| The 13th Floor Where Creatives Live | Dunlop South Africa | Dunlop Psychology |
| MediaCom | The Coca-Cola Company | Guinness World Record Breakfast Campaign |
| Vizeum SA | AB inBev South Africa | Castle lager Fabric of the nation |
| Wunderman Thompson | Cadbury | Mzansi Love Songs |
| Wunderman Thompson | Cadbury | Eggstra-ordinary Egg Hunt |
| Most Innovative Digital Media Campaign by a Small Agency sponsored by JUSTPALM.com | ||
| Hello Square | Tiger Brands | The Mega Mash-Up - Tinkies |
| hoola Modern Agency | Just Property | Your Property Journey |
| iClick Marketing | Dis-Chem | Value For Women |
| Most Innovative Digital Media Campaign by a Med-Large Agency | ||
| BRANDTRUTH//DGTL | FIRST NATIONAL BANK | FNB SWITCH WITH A SELFIE |
| Conversation Lab | Renew | Renew Bold As Nature |
| Digital Optimization | Weylandts | Marconi 20 Year Campaign |
| Digitas Liquorice | Unilever | Omo Don’t Fear the Dirt |
| DNA Brand Architects | AB inBev South Africa | iLobola Nge Bhubesi |
| Flume Digital Marketing & PR | Love Justice | HT Modelling |
| Flume Digital Marketing & PR | Nedbank Insurance | Nedbank Insurance Always On Lead Generation |
| Futuretech Media | Red Star | Strongbow Moments of Natural Refreshment |
| G&G Digital | Johnson & Johnson (PTY) Ltd | Listerine® Dental Academy |
| Gorilla Creative Media | Unilever - Axe | Axe Level Up |
| Joe Public Connect | South African Breweries | Beer Finder: SA |
| MediaCom | The Coca-Cola Company | Guinness World Record Breakfast Campaign |
| Vizeum SA | IndieFin | Mullets |
| Wunderman Thompson | Cadbury | Eggstra-ordinary Egg Hunt |
| Best Influencer Marketing Campaign by an Agency sponsored by YOUKNOW+Brandwatch | ||
| Conversation LAB | aQuelle | aQuelle Triple the Joy |
| Eclipse Public Relations & King James Group | Netflix | Netflix Man In A Van |
| Flow Communications | The Bill & Melinda Gates Foundation | Goalkeepers |
| Have You Heard Marketing | Uber Eats South Africa | Wherever Life Takes You |
| Kilmer and Cruise | The Children’s Hospital Trust | The Children’s Hospital Trust Election Day Takeover |
| Kilmer and Cruise | Hill’s Pet Nutrition | “Just a little extra” Vest |
| Ogilvy South Africa | DSTV | Africa United |
| Ogilvy South Africa | DSTV | The Other Host Nation |
| Penquin | Suzuki South Africa | #AllTheRightFeels – Suzuki Swift Launch |
| Positive Dialogue Communications | Land Rover South Africa | The Land Rover Explore More Challenge |
| Best Integrated Marketing Campaign by an Agency | ||
| Arc Interactive | CellC | CellCgirl |
| Artifact Advertising | Japan Tobacco International | #HandsOffMyChoices |
| BRAND et al | AVBOB Mutual Assurance Society | The AVBOB Poetry Project |
| BRANDTRUTH//DGTL | FIRST NATIONAL BANK | FNB SPRINGBOKS HELPERS |
| BRANDTRUTH//DGTL | FIRST NATIONAL BANK | #BlackFridayMe Campaign |
| Stratitude | CellC | #CHALLENGEGETMORE |
| Digital Optimization | Weylandts | Marconi 20 Year Campaign |
| Digitas Liquorice | Cleanipedia | Cleanipedia Unclean Catalogue |
| Flow Communications | The Road Accident Fund | #AlwaysRemember |
| Flow Communications | Constitution Hill | ConHill – Human Rights Festival 2019 |
| G&G Digital | Johnson & Johnson (PTY) Ltd | Listerine® Dental Academy |
| G&G Digital | Roche South Africa | #Every30Days |
| G&G Digital | Roche South Africa | Roche Haemophilia campaign |
| G&G Digital | Mexem | Mexem #MindYourBusiness |
| J&B Hive | I am Multeemedia | #RareHustle |
| John Brown South Africa | Pick n Pay | Fresh Campaign |
| MediaCom | Old Spice | Inja Ye Game (Top Dog) |
| MediaCom | The Coca-Cola Company | #ShareACokeWithMe |
| MediaCom | The Coca-Cola Company | “Most people eating Breakfast in Bed” Guinness World Record Campaign |
| Levergy | New Balance | Worn As One |
| Penquin and Spitfire Inbound | Suzuki South Africa | #AllTheRightFeels – Suzuki Swift Launch |
| Playmakers Sponsorship | Coca-Cola South Africa | #CokeScoreChallenge |
| Positive Dialogue Communications | Jive | #JiveTogether Taxi Tour |
| Sauce Advertising | Mugg & Bean | Giants of Generosity |
| Starcom | Mondelez International | Halls Own The Moment |
| The 13th Floor Where Creatives Live | Dunlop South Africa | Dunlop Psychology |
| Vizeum SA | AB inBev South Africa | Castle lager Fabric of the nation |
| Most Innovative Social Media Campaign by a Med-Large Agency sponsored by YOUKNOW+Brandwatch | ||
| BRANDTRUTH//DGTL | FIRST NATIONAL BANK | #BlackFridayMe Campaign |
| Conversation LAB | Renew | Renew Bold As Nature |
| Digital Optimization | Weylandts | Marconi 20 Year Campaign |
| Digitas Liquorice | Unilever | Hellmann’s Delicious Surprise |
| DNA Brand Architects | AB inBev South Africa | iLobola Nge Bhubesi |
| Flow Communications | The Road Accident Fund | #AlwaysRemember campaign |
| Flow Communications | Wits Business School | #50YearsofWBS |
| G&G Digital | Massmart | Massmart Environmental Awards |
| Gorilla Creative Media | Unilever - Axe | Axe Level Up |
| Joe Public Connect | Anglo American | Instamine |
| MediaCom | The Coca-Cola Company | Guinness World Record Breakfast Campaign |
| Penquin | Suzuki South Africa | #AllTheRightFeels – Suzuki Swift Launch |
| Starcom | Mondelez International | Halls Own The Moment |
| The 13th Floor Where Creatives Live | Dunlop South Africa | Dunlop Psychology of Tyres |
| The 13th Floor Where Creatives Live | Dunlop South Africa | Dunlop Warrior Women |
| The Niche Guys | Unilever | The Dodgy Dealer |
| Vizeum SA | BMW Group South Africa | BMW 3 Series Launch |
| Vizeum SA | AB InBev South Africa | Lion Lager Launch |
| Vizeum SA | AB InBev South Africa | Brutal Fruit Spritzer Launch |
| Wunderman Thompson | Cadbury | Mzansi Love Songs |
| Wunderman Thompson | Cadbury | Eggstra-ordinary Egg Hunt |
| Most Innovative Social Media Campaign by a Small Agency sponsored by YOUKNOW+Brandwatch | ||
| ARC Interactive | CellC | CellCgirl |
| FCB Durban | The Young Independents | TYI Top 100 |
| hoola Modern Agency | uMfolozi Big Five game Reserve | Get Closer |
| Kilmer and Cruise | Hill’s Pet Nutrition | Hill’s Pet Nutrition - “Just a little extra” Vest |
| Kilmer and Cruise | The Children’s Hospital Trust | The Children’s Hospital Trust Election Day Takeover |
| Positive Dialogue Communications | Land Rover South Africa | The Land Rover #Exploremore Challenge |
| Best Intranet – no finalists | ||
| Best Corporate Website | ||
| Bidvest Cecil Nurse | CBR Marketing Solutions | Website rebuild |
| Indwe Risk Services | Stratitude | - |
| Johnson & Johnson (PTY) Ltd | G&G Digital | Listerine® Dental Academy |
| Life Healthcare | John Brown South Africa | Life Healthcare Corporate Website |
| Morocco Tourism Board | Joe Public Connect | Moments in Morocco |
| Seychelles Tourism Board | Joe Public Connect | Explore Seychelles |
| Steers | Sauce Advertising | Website Redesign |
| The IIE’s Varsity College | Conversation LAB | The IIE’s Varsity College |
| Vega School | Conversation LAB | Vega School - SharePoint Website |
| Wimpy | Sauce Advertising | Wimpy Website |
| Best Marketing Automation Campaign | ||
| Elite-CV | www.elite-cv.com | |
| Janssen South Africa | G&G Digital | Janssen Medical Cloud |
| Johnson & Johnson (PTY) Ltd | G&G Digital | Listerine® Dental Academy |
| Suzuki Auto South Africa | Penquin and Spitfire Inbound | Jimny - Born for this |
| The IIE’s Varsity College | Conversation LAB | The IIE’s Varsity College Bots |
| Best Online Newsletter | ||
| DGB | TouchBasePro | Boschendal May Newsletter |
| Elite-CV | www.elite-cv.com | |
| Godrej Consumer Products | Conversation LAB | Godrej Weekly Snippet |
| Indwe Risk Services | Stratitude | Indwe Risk Services Online Newsletter |
| The Nelson Mandela Foundation | Flow Communications | News from the Nelson Mandela Foundation |
| Pick n Pay | John Brown South Africa | Supper Sorted Mailers |
| Best Use of Podcast/Vlog to Promote a Brand or Event | ||
| CliffCentral.com | Blind History | |
| Coronation Fund Managers | Vizeum SA | Let’s Be Honest |
| Just Property | hoola Modern Agency | #YourStorey |
| The New Generation Top Graphic Designer Award sponsored by ARC Interactive | ||
| Conversation LAB | Siyabonga Nhlanhla Ntamela | |
| The New Generation Best Individual Influencer Marketer Award | ||
| Flow Communication | Tara Turkington | |
| The New Generation Top Graphic Designer Award sponsored by ARC Interactive | |
| Conversation LAB | Siyabonga Nhlanhla Ntamela |
| The New Generation Best Individual Influencer Marketer Award | |
| Flow Communication | Tara Turkington |
The New Generation Digital Brand of the Year Award sponsored by JUSTPALM.com<!>
The New Generation Med-Large Agency of the Year Award sponsored by Futuretech Media
The New Generation Best Agency Community Engagement Manager Award sponsored by Futuretech Media
The New Generation Overall Social & Digital Corporate of the Year Award sponsored by YOUKNOW+Brandwatch
The New Generation Online Strategy of the Year Award sponsored by Old Mutual South Africa
The New Generation Overall Student of the Year Award sponsored by Old Mutual South Africa
To book team tables or individual seats to attend this year’s gala ceremony, please email az.oc.olleval@ahsatan as tickets are not sold online. For updates follow the New Generation Awards on Facebook, Twitter and visit the website by clicking here.
