The Awards celebrate innovation, creativity and effectiveness within the digital media and marketing industry, and assume the key priorities of the IAB. These including placing users first, creating and maintaining a consistent approach to measurement, transforming the industry from within and providing trustworthy digital supply chains.
This year’s eight Awards’ categories include:
Each category is furthermore weighted against three sets of criteria, namely:
In its continued efforts to move the industry forward, IAB South Africa has made some changes to the Publishing category to align with the organisation’s mandate to empower the media and marketing industry to thrive in the digital economy.
Publishing, therefore, is moving away from awards based only on the editorial value of online publisher products (websites, articles and video content) to include more aspects aligned with IAB SA’s core focus areas, namely, advertising, marketing and related digital publishing.
Any entry completed and paid unitl Thursday, 31 March 2022 will receive a 10% Early Bird discount. Thereafter, normal rates will apply as per the outlined award fees for 2022.Entries submitted past the entry deadline will be subject to a 10% late penalty fee. Late fees are applicable from Sunday, 1 May until Monday, 9 May 2022.
The awards ceremony is set to take place on Thursday, 28 July.
To enter this year’s awards, please click here
