The progressive design and choice of a Wordpress platform is the result of extensive research of both global trends in hotel and travel design, and a thorough surveying of its customer base.
Created with tablets and mobile phones in mind, using responsive design, the site will adjust to any screen or device. This enhanced version of the website will further augment the modern traveller's mobile online experience.
The website promises to display extensive video and photography of the company's lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the experience will be prominently featured, including media produced by guides, guests and staff.
Integration across digital platforms is paramount and the site will assimilate the brand's various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries and e-news campaigns to provide up-to-the-minute wildlife reports and camp updates.
In the coming months, it plans to expand on this new digital strategy, with the addition of a password-protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.
For more, go to www.singita.com.
