"Tomato sauce ranks within top three preferred consumer flavour choices in potato chip (MAM study 2011) and has a very loyal consumer following. We combined this taste insight with the partnership of two homegrown popular brands entrenched in the South African landscape and acknowledged as favourite brands by consumers over the years. Simba has been a part of South African family moments for over 57 years, while All Gold celebrates over 100 years as an essential grocery item of South African families. As both Simba and All Gold target a similar consumer audience, it made sense to leverage off the heritage and quality experience encompassed in each brand," says Zibuyile Mdlalose, Simba Brand Manager.
The new Simba All Gold Tomato Sauce flavour launch will be supported by a cross-platform promotion. This promotion will include point-of-sale, television tags, innovative in-store promotions and sampling activations across South Africa. The chips are available nationwide in the large bag 125g and small bag 36g packets at a recommended selling price of R4.99 and R10 respectively.
For more information, go to www.simba.co.za
