FMCG News South Africa

Drink in a stick

Frisco is expanding their product range with the launch of their new pre-blended drink stick pack range due to reach stores during the month of October.
Drink in a stick

Available in four variants - three-in-one (pre-blended with coffee, creamer and sugar), hot chocolate, caramel-flavoured and chocolate-flavoured coffees - the range is designed to combine convenience and enjoyment. The stick packs are available in boxes of eight.

“Stick packs will offer consumers a convenient answer to the movement towards more indulgent products and will facilitate a consumer perception shift in that luxury and flavoured coffees can be made at home, instead of the notion that expensive equipment and specialist products are necessary. We are making a foray into fast-moving global trends, opening up many new and exciting doors for our brand”, says Charleen Pegram, brand manager.

The packaging is designed by Jansen International and is in line with all the other company's packaging, which is clean and modern. The new, easy-to-use stick pack range can clearly be identified on shelves.

The eight-stick packs retail from R21.00.

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