The company received the following achievements in the Consumer Packaged Goods Category:
| Sub-category | Gold | Silver | Finalist |
|---|---|---|---|
| Personal Care Segment | Always Infinity Feminine Protection Pads | CoverGirl & Olay Simply Ageless Foundation | |
| Household Segment | Bounce Dryer Bar | Febreze Flameless Luminary In-Home Scent Delivery System | |
| Consumer Drug Segment | Align Probiotic Food Supplement |
In addition, A.G Lafley, former Chairman and CEO of P&G, was recognised with the Edison Achievement Award, one of just a handful of business CEOs to ever receive this honour. The award recognises distinguished business executives who have made a significant and lasting contribution to innovation. In his remarks, Lafley shared his award with everyone at P&G and external business partners, whose focus on consumer-centric, systematic innovation has helped the company bring innovative, life-improving products to consumers.
See the all winners of the 2010 Edison Best New Product Awards.
