The awards for excellence were given to the “Golden” PR professionals at a gala dinner during the third Annual IPRA Summit, which took place 5 – 6 November 2007 at London's Waldorf Hotel. The summit (www.iprasummit.org) is an annual event for communications directors and senior public relations professionals, and a focus for the best ideas of 2007 from the brightest trendsetters in the industry, and a source of practical knowledge to help practitioners stay ahead of the game.
“There is no doubt that the IPRA Golden World Awards for Excellence have established themselves as the Oscars of international public relations,” said Michael Regester, chairman of the judging panel.
The choice of the IPRA judges was challenging in comparison with previous years because of both the quality of entries and the huge number of entries in the 21 categories, which generated a shortlist of 107 finalists.
Business-to-business
Weber Shandwick – Global Strategic Media Group with Siemens Corporation (USA)
for ‘Building America's 21st Century Infrastructure'
Consumer PR
Ketchum with Frito-Lay (USA)
for ‘Doritos Crashes the Super Bowl'
e-PR
Electrolux AB (Sweden)
for ‘Electrolux Kitchen Stage'
Event management
Edelman Public Relations with Wm. Wrigley Jr. Co. (US)
for ‘Wrigley Benefits of Chewing ™ College Tour'
Financial services
Allianz Lebensversicherungs AG (Germany)
for ‘Live-longer Campaign'
Healthcare
Edelman with American Heart Association (US)
for ‘American Heart Association Go Red For Women'
Healthcare
GolinHarris with Merck Sharpe Dohme (Taiwan)
for ‘Captivating Comics – MSD Cervical Cancer Education Campaign'
Hill & Knowlton award for corporate social responsibility
Profile Sp. Z.o.o. with PolskaPresse, Media Regionalne & Fundacja Grupy TP (Poland)
for ‘School without Bullying'
Internal Communications
Turkcell Iletisim Hizmetleri A.S. (Turkey)
for ‘Turkcell Volunteers'
International
Text 100 with NXP Semiconductors (UK)
for ‘NXP Revs Up the Semiconductor Industry'
Investor relations
Partner of Promotion Sp. Z.o.o. with Gadu-Gadu S.A. (Poland)
for ‘More than an Internet Communicator IPO Promotion'
Launch of a new product or service
Tempo Advertising with Danone PPDA (Romania)
for ‘‘With Love, For You' – Danone Fresh Milk Launch'
Media relations
Strategic Objectives with Kruger Products (Canada)
for ‘Luxury On A Roll – The Fashion Positioning of Cashmere Bathroom Tissue'
NGO campaign
Corporate Voice ? Weber Shandwick with PSP – One Project for USAID (India)
for ‘Condoms: Changing the Perception of the Contraception'
PR Newswire award for crisis management
Indo Pacific Edelman with Securicor Indonesia (Indonesia)
for ‘Maintaining Reputation During Messy Employee Transfer'
Public affairs
Cohn& Wolfe with Sony Ericsson Womens Tennis Association (WTA) (UK)
for ‘Smashing Sex Inequality in Grand Slam Tennis'
Public sector
IntelDay Solutions with UNICEF (Bulgaria)
for ‘National Campaign on Avian Flu Prevention'
Publications
Ogilvy Public Relations Worldwide with IBM Greater China Group (China)
for ‘‘Savor the Blue' – Promoting a Positive Shift in Values as IBM'
Rolls-Royce award for the environment
Noguchi Porter Novelli with Öko-Pannon Kht (Hungary)
for ‘The Recycled Country'
Sponsorship
Global Tanitim with Petrol Ofisi (Turkey)
for ‘Formula 1 Turkish Grand Prix under the Sponsorship of Petrol Ofisi'
Travel & tourism
Fleishman-Hillard with Paris Ile-de-France (UK)
for ‘C'est so Paris!'
Creativity Award
Ogilvy Public Relations Worldwide with IBM Greater China Group (China)
for ‘‘Savor the Blue' – Promoting a Positive Shift in Values as IBM'
UN Nominations
Corporate Voice Weber Shandwick with PSP – One Project for USAID (India)
for ‘Condoms: Changing the Perception of the Contraception'
Comunicacion Corporativa Ketchum with Ecodesarrollo Papagayo (Costa Rica)
for ‘Creciendo Juntos Program'
Dogan Gazetecilik Inc. – Milliyet Newspaper (Turkey)
for ‘Daddy Send Me To School'
Burson-Marsteller (S.E.A) Pte Ltd with the Singapore Prison Service (Singapore)
for ‘Driving Awareness, Acceptance & Action for Ex-Offenders Through the Yellow Ribbon Project'
