This year's awards, once again supported by Freddy Hirsch, honoured the top butcheries from both 2020 and 2021 at an awards luncheon held at Emperors Palace on Thursday, 24 March.
The Cleaver Awards, a Red Meat Industry Forum initiative, are held annually to recognise the country’s best butcheries based on quality, service, hygiene and value for money. The awards have become respected by consumers countrywide as a seal of approval. This is primarily due to the fact that butcheries, once they have entered, cannot nominate themselves, as the awards are given based on customer votes.
All butcheries that receive over 100 votes are then anonymously audited by The South African Meat Industry Company (Samic) against an extensive 212-point checklist.
“With lockdowns, changes in demand and shifts in consumer behaviour, our butcheries have had to become increasingly agile, in some instances transforming their approaches and accommodating new ways of business. And even though many were hit hard due to the pandemic, these Cleaver Awards confirm that our butcheries are still very much worth their beef,” says Dewald Olivier, executive officer of The South African Feedlot Association (Safa).
Several common attributes amongst the winning butcheries have been reinforced, including training and upliftment of staff, a passion for the business, and above all else, customer-centricity, being core to any successful butchery.
And the winners are...
4 and more tills:
Kings Meat Deli Castle Walk Erasmuskloof - Platinum
Impala Vleis Brits - Gold
Up to 3 tills:
Franks Meat Mall Middelburg - Platinum
West End Vleismark, Kimberley - Gold
Meat Market:
Bluff Meat Supply Beach Road, Durban - Platinum
Saveway Superspar, Witbank - Gold
4 and more tills:
Boma meat Market Moreleta Park - Platinum
Forsmay Muslim Butchery Fordsburg - Gold
Meat World Elarduspark - Gold
Up to 3 tills:
Delft Butchery and Deli Randpark Ridge - Platinum
Meat Market:
Uitkyk Meat & Supermarket Silverton - Platinum
Pick n Pay Family Store Brackenhurst - Gold
4 and more tills:
Vision Meat Klerksdorp - Platinum
Up to 3 tills:
Franks Meat CBD Middelburg - Platinum
Meat Market:
Komatipoort SuperSpar - Platinum
4 and more tills:
Fredilia Meat, Welkom - Platinum
Up to 3 tills:
Tevrede Vleismark, Vrede - Platinum
4 and more tills:
Cuyler Butchery, Uitenhage - Platinum
Meat Market:
Levyvale SuperSpar, Uitenhage - Platinum
Swartkops Spar, PE - Platinum
Debi Lee SuperSpar, East London - Gold
Up to 3 tills:
Hartenbos Slaghuis, Hartenbos - Platinum
Darling Meat Market, Darling - Gold
4 and more tills:
Michael Frey's Fresh Meat, Margate - Platinum
Bluff Meat Supply, Pietermaritzburg - Gold
Meat Markets:
Bluff Meat Supply Richards Bay - Platinum
Bluff Meat Supply Pinetown - Gold
4 and more tills:
Vleislapa - Marshall Street, Polokwane - Platinum
