Sandra Gordon, Managing Director of Wag the Dog publishers will take responsibility for driving and directing the project, while Moneyweb will provide the technical backup.
Moneyweb founder and owner, Alec Hogg says the deal secures the ideal home for a successful brand which is outside Moneyweb's core focus: "We have given Marketingweb as much support as we've been able to, but because we look primarily at business and investments, it has always been something of an outsider in our stable.
The founders of Marketingweb, industry gurus Chris Moerdyk and John Farquhar, put the site on the map with the launch four years ago and, along with specialist online editor, Kim Penstone, increased lively debate in the industry - contributing vastly to the fledgling online B2B publishing landscape in South Africa. All three have reduced their contributions to the site in recent months and Chris Moerdyk resigned from contributing to Marketingweb in August and is looking at other online publishing options.
And according to an advert submitted to Bizcommunity.com, Gordon is advertising for a new editor for the site.
