"Dentyne has always been at the forefront of innovation in the gum category, providing great tasting sugar-free chewing gum that is good for teeth. This launch is sure to bring out a beautiful bright smile," says Alistair Mokoena, Cadbury South Africa marketing director - Candy & Gum.
The product contains active ingredients that assist in whitening teeth as well as little micro-granules called Brightbeads for a brighter smile. In addition, it contains the naturally occurring sweetener Xylitol, to help fight tooth decay and prevent plaque growth. Chewing sugar-free gum with Xylitol straight after a meal stimulates the production of saliva. Because saliva contains a mild alkali, it neutralizes the acid in the mouth and prevents it from attacking the enamel protecting your teeth.
It is now available for a recommended selling price of R6.99 at all major retailers nationwide.
