The product was launched to satisfy consumer demand for higher in-home consumption which offered additional value. Low kilojoule sweetener sticks are ostensibly the fastest growing segment in the sweetener category, with Canderel selling over 185 million sticks in South Africa in 2007.
“The new product is great for customers because the 200 package size offers up to a 20% saving per stick. The premium tube also looks great so you can place it on your coffee tray with confidence. Canderel sticks are perfect for hot beverages, especially when it comes to complementing premium coffee,” says Jason Frichol, Group Brand Strategist (Fore Good Investments) & Head of Marketing (MeriBrands).
