Says Bruce Conradie, MD of Razor's Edge, “Ster-Kinekor movie club was found to provide the highest return on spend (the value of points as percentage of purchase value) of the programmes in the entertainment category. Its return on spend is just under 10%, whereas the next highest was 4%. Also, half-price tickets on Tuesdays is a high-value benefit, not matched by anything offered by other programmes in this category.”
“Other strengths of Movie Club are that it is a simple programme; documentation is good; it is relatively easy to redeem your points (Moviemoolah), and the value-added benefits for Platinum members are excellent because they are closely tied to the core service.”
Comments Fiaz Mohamed, CEO of Ster-Kinekor Theatres, “We are continually looking for ways to give us customers an exceptional experience and currently have a number of new benefits as well as loyalty cards planned for the future.”
Ster-Kinekor Theatres also recently signed a partnership with Edgars to take over the Edgars movie club. The new partnership means that Edgars card holders can now purchase movie tickets from as little as R10.50. The Edgar's initiative is similar to the successful exclusive partnership Ster-Kinekor enjoys with Discovery Vitality card holders.
