“It was incredible! It was like being transported into the middle of a butterfly migration,” said one of the market-goers. “First there were just one or two, then we were standing in the middle of a swirling, fluttering cloud!”
Strongbow has embarked on a journey to stage innovative ways to use the refreshing beauty of nature to rejuvenate cities around the globe and refresh the people who live in them. “Strongbow is a natural apple cider made from real orchard apples,” says Marcel Swain, Strongbow’s marketing manager. “We’ve always believed nature is the ultimate refreshment, so to launch our brand in SA, we identified some of the most dramatic, inspiring, refreshing moments in nature and we remixed them to rejuvenate cities across the country. This is just the first.”
Strongbow collaborated on the paper butterfly experience with South African origami artist Ross Symons, better known on Instagram as @white_onrice. Each butterfly that fell from the sky was made from organic, bio-degradable paper embedded with seeds that will in turn bring more natural beauty to the city. This insured that any stray butterfly that fell into the city would bring new life, rather than create waste.
Symons says, “I’ve always found inspiration for my origami in nature.” says Symons. “In essence, origami is drawing on natural inspiration and remixing it to create something new and beautiful so Strongbow’s rallying cry of ‘Nature Remix’ really spoke to me.”
Strongbow is quickly gaining traction with SA millennials and they’re sure to gain even more momentum after this. “Watch this space. There’s still a lot more to come."
