Magazines News South Africa

Targeted magazines launching

Magazine publishers, Media24, fine-tuning its offerings to their readers, will launch two new November issues - one for health-conscious readers and the other for parents.

Baba & Kleuter is publishing a loose-standing school readiness supplement, Reg vir Skool with its November 2010 issue, containing practical advice for parents, in-depth articles as well as fun activities and a section where parents can document their child's personal milestones and progress. An English version of the supplement, Ready for School, will be bagged with the November issue of Your Baby & Toddler.

YOU Best Diets, a glossy magazine about healthy eating and the best diets published in YOU, focuses on realistic and manageable eating plans for anyone who wants to lose weight, feel good and look healthy. Also available as Huisgenoot Wendiëte, the initial print order of 80 000 comes out late October. Edited by Wicus Pretorius, dieticians Dr Martie de Wet and Liesbet Delport also contribute. Spekko Rice partnered with the publishers on the project.

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