Jenny Griesel, marketing manager, says "The 180 000 SMS responses we saw in 2010, when Steve Hofmeyr was crowned the World Cup of Music Champion, affirms that this promotion appeals to our audience and offers more than just top of mind to advertisers. It is entertaining, simple, fun, interactive and boasts rewards by keeping people tuned for longer and giving advertisers dedicated access to a prime audience of 25-49 year olds in LSM 7-10. It's the ideal canvas for bottom line results and solid return on investment."
Listeners can vote for their favourite via SMS to stand the chance of winning R1000 per day, and to keep in the running for the grand cash prize.
