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Loeries Integrated Campaign panel announced
Integrated campaigns - once a novel concept, have become a key part of today's advertising landscape. Integrated campaigns, where brands communicate with their audiences through multiple touch points, are a major trend in today's brand communication environment.
This year the Loeries 2014 Integrated Campaign judging panel includes three international judges namely Arno Lindemann of Lukas Lindemann Rosinski in Hamburg, John Mescall of McCann in Australia and Stephen Doyle of Doyle Partners in New York City. Joining them on the panel, are some of the South Africa's most prominent names in the industry.
Integrated campaign panel:
- • Arno Lindemann - Chief Creative Officer, Lukas Lindemann Rosinski, Hamburg
• John Mescall - Executive Creative Director, McCann Australia
• Stephen Doyle - Creative Director, Doyle Partners, New York City
• Jason Xenopoulos - Executive Creative Director, Native
• Joanne Thomas - Creative Director, The Jupiter Drawing Room Cape Town
• Justin Gomes - Executive Creative Director, FoxP2
• Justin Spratt - Managing Director, Quirk
• Mike Schalit - Chief Creative Officer, BBDO SA
• Mike Barnwell - Executive Creative Director, FCB Cape Town
• Roger Paulse - Creative Director, singh&sons• Tseliso Rangaka - Creative Director, Ogilvy Cape Town
All finalists and winners will be announced during Loeries Creative Week Cape Town, this September. Check out the full programme at loeries.com
For more:
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- Twitter search: Loerie Awards OR "The Loeries" OR Loeries2014 OR "Loerie Awards 2014"
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