It will launch with 22 new programmes on food and diets, relationships and style. The channel focuses on Afrikaans women and their families. Every weekday, five to six lifestyle and reality shows will be broadcast in a three-hour fresh content block. The shows will première between 4pm and 7pm, repeated across the week as well as on weekends.
VIA collaborates with Media24 magazines such as Huisgenoot, SARIE, Landbouweekblad, TVplus, Kuier, Tuis, Idees, Weg and their digital platforms to introduce content and drive engagement around shows. "Newspaper titles such as Die Burger, Beeld, Volksblad and Rapport as well as the digital news platform Netwerk24 will also play a key role," says Izelle Venter, Editor-in-Chief of Media24 Lifestyle's Editorial Solutions division.
Channel Head, Cheryl Uys-Allie, Content Head, Pat van Heerden and Editor-in-Chief of Media24's Editorial Solutions team, Izelle Venter lead the team. For more information, go to www.viatv.co.za.
