Briefed to spread the word that all time favourite, Black Cat peanut butter is now smoother and sweeter, but still packed with nutrients, ComutaNet used almost 10 000 jars of the new and improved Black Cat peanut butter for samplings and giveaways during the three-month, 30-venue campaign.
While the sampling campaign was in full swing inviting commuters to taste the product for themselves, ComutaNet promoters assured audiences countrywide that the new look Black Cat peanut butter is not only smoother and creamier, but it is still packed with peanut power, sweeter so kids love it even more and highly nutritious, full of protein and Vitamin E. To further increase awareness, 500 interior taxis advertisements were applicated, targeting a captured audience 24 hours a day.
During an additional four month campaign, Tiger Brands took Koo Gravy to 30 taxi ranks around the country through ComutaNet, making use of its valuable infrastructure to increase product sales and to educate commuters on the product's four tasty variants made with fresh ingredients, while providing samplings to the crowds. 500 interior taxi advertisements were used to reinforce product awareness.
The third product involved in the interactive drive, Chakalaka, will also be taken to 30 venues in South Africa where ComutaNet promoters aim to raise product awareness and increase sales though personal interaction and samplings. 500 interior taxi advertisements will complete the campaign.
"Sampling promotions are always effective because commuters love the 'see me, touch me, taste me' approach where they are under no obligation to make a purchase but have access to try the product and make their own decisions," says Pieter Groenewald, Managing Director of ComutaNet. "Our promoters are key in the success of these promotions and are always well briefed enabling them to answer any product related queries which may arise. Independent research has shown that following ComutaNet's sampling campaigns, 72% of participants are likely to purchase the product which has been promoted."
