Tractor Outdoor's Simon Wall says: "We see continued growth in the lifestyle sector of outdoor media and have focused our site development on acquiring strategic locations in these key areas of the city.
"Traditional outdoor media buying has been geared towards high traffic locations on major arteries, while this resulted in an increase in brand awareness the actual individuals that were viewing the sites were generally hit and miss.
"Each of Tractor Outdoor's sites is sold on a localized basis, targeting entertainment precincts within the city, ensuring that a higher percentage of brands target audience will frequent these areas, which in turn drives sales of any brand located on these sites."
