Delegates who visited the stand were treated to a photograph opportunity, which resulted in their individual photographs being transformed into personalised magazine covers. "We also used touch-screen technology to gather information about what's important to our brokers when doing business with the company," says Vuyo Lee, executive responsible for the brand, customer and transformation portfolio at Mutual & Federal.
"The stand was not only attractive and inviting, it also encouraged delegate participation and that's what made it a winner," says Pat Hunter, events and communications manager at the Insurance Institute of South Africa (IISA).
